Today at the Mum­bai Film Fes­ti­val orga­ni­zed by the Mum­bai Aca­de­my of the Moving Image (MAMI), AMD (NASDAQ: AMD) show­ca­sed new tech­no­lo­gy that can bring 360 video and Vir­tu­al Rea­li­ty to mil­li­ons through a blee­ding edge Vir­tu­al Rea­li­ty cap­tu­re instru­ment with up to 32 came­ras and the AMD’s renow­ned GPU-acce­le­ra­ted video stit­ching soft­ware. Used in con­junc­tion with Rade­on™ Pro Gra­phics, the new tech­no­lo­gy is being used initi­al­ly to deve­lop con­tent to pro­mo­te the upco­ming Baa­hub­a­li: The Con­clu­si­on, a movie direc­ted by SS Raja­mouli sche­du­led to pre­mie­re on April 28, 2017.

Under the crea­ti­ve direc­tion of SS Raja­mouli, Arka Media Works and AMD’s Rade­on Tech­no­lo­gies Group (RTG) are using the new tech­no­lo­gy to col­la­bo­ra­te on two pie­ces of com­pel­ling VR con­tent: a 360-degree video titled “On the Sets of Baa­hub­a­li” and a ful­ly immersi­ve VR expe­ri­ence, “The Sword of Baa­hub­a­li.” On the Sets of Baa­hub­a­li is available now, and was shown to atten­de­es of MAMI on Octo­ber 22nd and 23rd along with ear­ly takes of The Sword of Baa­hub­a­li. “We are bey­ond thril­led to have Baa­hub­a­li: The Con­clu­si­on and AMD’s Rade­on Tech­no­lo­gies Group show­ca­se the world’s most advan­ced VR expe­ri­ence for the first time here at MAMI,” said Anu­pa­ma Chop­ra, direc­tor of the JIo MAMI 18th Mum­bai Film Fes­ti­val with Star.

“As humans we are at awe when we expe­ri­ence things of lar­ge sca­le – both natu­ral and man-made,” said Raja­mouli, direc­tor for both Baa­hub­a­li films. “We are at awe when we see the Grand Can­yon, we are also at awe when we stand next to 2,722 feet tall man-made Bhurj Kha­li­fa. I have been fasci­na­ted by the pos­si­bi­li­ties with sca­le sin­ce the first time I expe­ri­en­ced VR. Through col­la­bo­ra­ti­on with AMD’s Rade­on Tech­no­lo­gies Group we have been for­t­u­na­te to get access to cut­ting edge VR tech­no­lo­gies that are hel­ping us to push the boun­da­ries like never before.”

To crea­te the­se expe­ri­en­ces, AMD has built the radi­cal new VR cap­tu­re came­ra – the bb360^cc – and lea­ding-edge 360-degree video stit­ching soft­ware. The bb360^cc pro­vi­des real-time VR pre­view and up to 32 came­ras. Using AMD-crea­ted Pro­ject Loom soft­ware, video­graph­ers can rapidly stitch 360-degree video, often in real-time or near­ly so, eclip­sing the time nee­ded using alter­na­ti­ve tech­ni­ques. The open source Pro­ject Loom soft­ware is expec­ted to be wide­ly available to con­tent crea­tors by the end of the year.

“AMD is com­mit­ted to brin­ging VR to mil­li­ons across the glo­be and that includes enab­ling film­ma­kers to pro­vi­de cine­ma­tic qua­li­ty to a VR expe­ri­ence,” said Raja Kodu­ri, seni­or vice pre­si­dent and chief archi­tect, Rade­on Tech­no­lo­gies Group, AMD. “On the Sets of Baa­hub­a­li is being shot with the new bb360^cc came­ra and the teaser clips being shown a MAMI are easi­ly the most stun­ning 360 video yet expe­ri­en­ced. The Sword of Baa­hub­a­li is a very ambi­tious real-time com­pu­ter gra­phics VR expe­ri­ence that is desi­gned to push the limits of next gene­ra­ti­on GPU hardware.”

“We’re exci­ted to be working with AMD’s Rade­on Tech­no­lo­gies Group to crea­te sta­te-of-the-art VR expe­ri­en­ces,” said Sho­bu Yar­lag­ad­da, co-foun­der and CEO of Arka Media Works. “We are tar­ge­ting the release of The Sword of Baa­hub­a­li in April, 2017 around the release of the film. We alre­a­dy have a few hundred thea­ters plan­ning to install the VR equip­ment to sup­port the launch of this extra­or­di­na­ry and com­pel­ling VR experience.”

Supporting Resources

• Blog: AMD Rade­on Tech­no­lo­gies Group Brings Cine­ma­tic VR to Mil­li­ons of Movie Fans
• Learn more about Rade­on Pro
• Beco­me a fan of AMD on Facebook
• Fol­low @RadeonPro on Twit­ter

About AMD

For more than 45 years AMD has dri­ven inno­va­ti­on in high-per­for­mance com­pu­ting, gra­phics, and visua­liza­ti­on tech­no­lo­gies ― the buil­ding blocks for gam­ing, immersi­ve plat­forms, and the dat­a­cen­ter. Hundreds of mil­li­ons of con­su­mers, lea­ding For­tu­ne 500 busi­nesses, and cut­ting-edge sci­en­ti­fic rese­arch faci­li­ties around the world rely on AMD tech­no­lo­gy dai­ly to impro­ve how they live, work, and play. AMD employees around the world are focu­sed on buil­ding gre­at pro­ducts that push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on about how AMD is enab­ling today and inspi­ring tomor­row, visit the AMD (NASDAQ: AMD) web­site, blog, Face­book and Twit­ter pages.