{"id":10745,"date":"2014-07-22T15:07:16","date_gmt":"2014-07-22T13:07:16","guid":{"rendered":"http:\/\/www.planet3dnow.de\/cms\/?p=10745"},"modified":"2014-07-22T15:07:16","modified_gmt":"2014-07-22T13:07:16","slug":"netnames-reimagines-the-data-center-with-amds-sm15000-server-for-more-than-1-5-million-annual-savings","status":"publish","type":"post","link":"https:\/\/www.planet3dnow.de\/cms\/10745-netnames-reimagines-the-data-center-with-amds-sm15000-server-for-more-than-1-5-million-annual-savings\/","title":{"rendered":"NetNames Reimagines the Data Center with <span class=\"caps\">AMD<\/span>\u2019s <span class=\"caps\">SM15000<\/span> Server for More than $1.5 Million Annual Savings"},"content":{"rendered":"<p>\u2014&nbsp;&nbsp;&nbsp;&nbsp; <em>New Data Cen\u00adter Pro\u00advi\u00addes Unmat\u00adched Ope\u00adra\u00adtio\u00adnal Agi\u00adli\u00adty, Mas\u00adsi\u00adve Sca\u00adla\u00adbi\u00adli\u00adty and Eco\u00adno\u00admics<\/em>\u2014<\/p>\n<p><strong><span class=\"caps\">SUNNYVALE<\/span>, Calif. \u2014 July 22, 2014<\/strong> <strong>\u2014<\/strong> <a href=\"http:\/\/www.amd.com\/\"><span class=\"caps\">AMD<\/span><\/a>(<span class=\"caps\">NYSE<\/span>: <span class=\"caps\">AMD<\/span>) today announ\u00adced the com\u00adple\u00adti\u00adon by Net\u00adNa\u00admes of a mas\u00adsi\u00adve\u00adly effi\u00adci\u00adent, hypers\u00adca\u00adle data cen\u00adter based on <span class=\"caps\">AMD<\/span>\u2019s Sea\u00adMi\u00adcro <span class=\"caps\">SM15000<\/span>\u2122 ser\u00adver.&nbsp; Net\u00adNa\u00admes is the lar\u00adgest and most trus\u00adted lea\u00adder in Euro\u00adpe for online brand pro\u00adtec\u00adtion and digi\u00adtal asset manage\u00adment. <span class=\"caps\">AMD<\/span> work\u00aded with the Net\u00adNa\u00admes team to build out a new data cen\u00adter that sim\u00adpli\u00adfies ope\u00adra\u00adti\u00adons, redu\u00adces power and remo\u00adves lay\u00aders of networking.<\/p>\n<p><span class=\"dquo\">\u201c<\/span>Net\u00adNa\u00admes\u2019 goal was to fun\u00adda\u00admen\u00adtal\u00adly rethink how a data cen\u00adter should be built to pro\u00advi\u00adde best-in-class agi\u00adli\u00adty, sca\u00adla\u00adbi\u00adli\u00adty and eco\u00adno\u00admics,\u201d said David Jones, chief infor\u00adma\u00adti\u00adon offi\u00adcer, Net\u00adNa\u00admes. \u201cThe <span class=\"caps\">SM15000<\/span> ser\u00adver fabric redu\u00adces power, sim\u00adpli\u00adfies ope\u00adra\u00adti\u00adons and eli\u00admi\u00adna\u00adtes lay\u00aders of net\u00adwor\u00adking while acce\u00adle\u00adra\u00adting our abili\u00adty to intro\u00addu\u00adce new ser\u00advices and pro\u00advi\u00adde a high qua\u00adli\u00adty ser\u00advice to our cus\u00adto\u00admers.&nbsp; It was the only ser\u00adver that pro\u00advi\u00added a posi\u00adti\u00adve return on invest\u00adment (<span class=\"caps\">ROI<\/span>) and made the pro\u00adject com\u00admer\u00adci\u00adal\u00adly viable.\u201d<\/p>\n<p>By deploy\u00ading <span class=\"caps\">AMD<\/span>\u2019s <span class=\"caps\">SM15000<\/span> ser\u00adver, Net\u00adNa\u00admes was able to achieve:<\/p>\n<ul>\n<li>More than $1.5 mil\u00adli\u00adon in expec\u00adted annu\u00adal ope\u00adra\u00adting cost savings<\/li>\n<li>Reduc\u00adtion in phy\u00adsi\u00adcal ser\u00adver rack space by 83 percent<\/li>\n<li>Con\u00adso\u00adli\u00adda\u00adti\u00adon of 500 ser\u00advers into four <span class=\"caps\">SM15000<\/span> servers<\/li>\n<li>Reduc\u00adtion in ongo\u00ading ope\u00adra\u00adting expen\u00adse by 75 percent<\/li>\n<\/ul>\n<p>Net\u00adNa\u00admes was able to trans\u00adform the data cen\u00adter using the <span class=\"caps\">SM15000<\/span> ser\u00adver as the foun\u00adda\u00adti\u00adon to crea\u00adte a new archi\u00adtec\u00adtu\u00adre from the ground up.&nbsp; The design rede\u00adfi\u00adned the ser\u00adver buil\u00adding block lever\u00adaging the <a href=\"http:\/\/seamicro.com\/sm15000\">Sea\u00adMi\u00adcro Free\u00addom\u2122 Fabric<\/a> to dis\u00adag\u00adgre\u00adga\u00adte com\u00adpu\u00adte, sto\u00adrage and net\u00adwor\u00adking to build right-sized com\u00adpu\u00adting and sto\u00adrage nodes that are opti\u00admal to the appli\u00adca\u00adti\u00adons being deploy\u00aded.&nbsp; Tra\u00addi\u00adtio\u00adnal ser\u00adver buil\u00adding blocks are more limi\u00adt\u00aded becau\u00adse they come in fixed con\u00adfi\u00adgu\u00adra\u00adti\u00adons that can\u00adnot be dyna\u00admi\u00adcal\u00adly pro\u00advi\u00adsio\u00adned as needed.<\/p>\n<p><span class=\"dquo\">\u201c<\/span>Net\u00adNa\u00admes is cle\u00adar\u00adly a lea\u00adder in its indus\u00adtry, and the new data cen\u00adter will pro\u00advi\u00adde them a stra\u00adte\u00adgic asset that should help them extend their mar\u00adket lea\u00adder\u00adship,\u201d said Dhi\u00adraj Mallick, cor\u00adpo\u00adra\u00adte vice pre\u00adsi\u00addent and gene\u00adral mana\u00adger, <span class=\"caps\">AMD<\/span> Data Cen\u00adter Ser\u00adver Solu\u00adti\u00adons. \u201cOver\u00adco\u00adming space and power cons\u00adtraints will con\u00adti\u00adnue to be a cri\u00adti\u00adcal ope\u00adra\u00adtio\u00adnal issue for com\u00adpa\u00adnies.&nbsp; By using the <span class=\"caps\">SM15000<\/span> ser\u00adver to reim\u00adagi\u00adne the data cen\u00adter, Net\u00adNa\u00admes crea\u00adted enorm\u00adous ope\u00adra\u00adtio\u00adnal savings that was not pos\u00adsi\u00adble with other servers.\u201d<\/p>\n<p><strong>&nbsp;<span class=\"caps\">AMD<\/span>\u2019s Sea\u00adMi\u00adcro <span class=\"caps\">SM15000<\/span> Server<\/strong><\/p>\n<p><span class=\"caps\">AMD<\/span>\u2019s Sea\u00adMi\u00adcro <span class=\"caps\">SM15000<\/span> sys\u00adtem is the hig\u00adhest-den\u00adsi\u00adty, most ener\u00adgy-effi\u00adci\u00adent ser\u00adver on the mar\u00adket. In 10 rack units, it links 512 com\u00adpu\u00adte cores, 160 giga\u00adbits of I\/O net\u00adwor\u00adking and more than five peta\u00adbytes of sto\u00adrage with a 1.28 tera\u00adbyte high-per\u00adfor\u00admance super\u00adcom\u00adpu\u00adte fabric, cal\u00adled <a href=\"http:\/\/seamicro.com\/sm15000\">Free\u00addom\u2122 Fabric<\/a>. The <span class=\"caps\">SM15000<\/span> ser\u00adver eli\u00admi\u00adna\u00adtes top-of-rack swit\u00adches, ter\u00admi\u00adnal ser\u00advers, hundreds of cables and thou\u00adsands of unneces\u00adsa\u00adry com\u00adpon\u00adents for a more effi\u00adci\u00adent and simp\u00adle ope\u00adra\u00adtio\u00adnal environment.<\/p>\n<p><span class=\"caps\">AMD<\/span>\u2019s Sea\u00adMi\u00adcro ser\u00adver pro\u00adduct fami\u00adly curr\u00adent\u00adly sup\u00adports the next-gene\u00adra\u00adti\u00adon <span class=\"caps\">AMD<\/span> Opte\u00adron\u2122 (\u201cPiledri\u00adver\u201d core) pro\u00adces\u00adsor, Intel\u00ae Xeon\u00ae <span class=\"caps\">E3-1260L<\/span> (\u201cSan\u00addy Bridge\u201d), E3-1265L\u00adv2&nbsp; (\u201cIvy Bridge\u201d), E3-1265L\u00adv3&nbsp; (\u201cHas\u00adwell\u201d) and Intel\u00ae Atom\u2122 <span class=\"caps\">N570<\/span> pro\u00adces\u00adsors. The <span class=\"caps\">AMD<\/span> Sea\u00adMi\u00adcro <span class=\"caps\">SM15000<\/span> also sup\u00adports the Free\u00addom Fabric Sto\u00adrage pro\u00adducts, enab\u00adling a sin\u00adgle sys\u00adtem to con\u00adnect with more than five peta\u00adbytes of sto\u00adrage capa\u00adci\u00adty in two racks. This approach deli\u00advers the bene\u00adfits of expen\u00adsi\u00adve and com\u00adplex solu\u00adti\u00adons such as net\u00adwork atta\u00adched sto\u00adrage (<span class=\"caps\">NAS<\/span>) and sto\u00adrage area net\u00adwor\u00adking (<span class=\"caps\">SAN<\/span>) with the sim\u00adpli\u00adci\u00adty and low cost of direct atta\u00adched storage.<\/p>\n<p><strong>Sup\u00adport\u00ading Resources&nbsp;<\/strong><\/p>\n<ul>\n<li>Learn more about <span class=\"caps\">AMD<\/span>\u2019s Sea\u00adMi\u00adcro <span class=\"caps\">SM15000<\/span> <a href=\"http:\/\/seamicro.com\/SM15000\">here<\/a><\/li>\n<li>Down\u00adload the Net\u00adNa\u00admes case stu\u00addy <a href=\"http:\/\/www.seamicro.com\/case-studies\/netnames\">here<\/a><\/li>\n<li>Beco\u00adme a fan of <span class=\"caps\">AMD<\/span> on<a href=\"http:\/\/www.facebook.com\/AMD\">Face\u00adbook<\/a><\/li>\n<li>Fol\u00adlow <span class=\"caps\">AMD<\/span> Ser\u00adver on <a href=\"https:\/\/twitter.com\/AMDServer\">Twit\u00adter<\/a><\/li>\n<\/ul>\n<p><strong>&nbsp;About <span class=\"caps\">AMD<\/span>&nbsp;<\/strong><\/p>\n<p><span class=\"caps\">AMD<\/span> (<span class=\"caps\">NYSE<\/span>: <span class=\"caps\">AMD<\/span>) designs and inte\u00adgra\u00adtes tech\u00adno\u00adlo\u00adgy that powers mil\u00adli\u00adons of intel\u00adli\u00adgent devices, inclu\u00adding per\u00adso\u00adnal com\u00adpu\u00adters, tablets, game con\u00adso\u00adles and cloud ser\u00advers that defi\u00adne the new era of sur\u00adround com\u00adpu\u00adting. <span class=\"caps\">AMD<\/span> solu\u00adti\u00adons enable peo\u00adp\u00adle ever\u00ady\u00adwhe\u00adre to rea\u00adli\u00adze the full poten\u00adti\u00adal of their favo\u00adri\u00adte devices and appli\u00adca\u00adti\u00adons to push the boun\u00adda\u00adries of what is pos\u00adsi\u00adble. For more infor\u00adma\u00adti\u00adon, visit <a href=\"http:\/\/www.amd.com\">www.amd.com<\/a>.<\/p>\n<p><span style=\"font-size: 8pt;\"><em>\u2014<\/em><em>30<\/em><em>\u2014<\/em><\/span><\/p>\n<p><span style=\"font-size: 8pt;\"><em><strong><span class=\"caps\">AMD<\/span>, the <span class=\"caps\">AMD<\/span> Arrow logo and Rade\u00adon are trade\u00admarks of Advan\u00adced Micro Devices, Inc. Other names are for infor\u00adma\u00adtio\u00adnal pur\u00adpo\u00adses only and may be trade\u00admarks of their respec\u00adti\u00adve owners.<\/strong><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2014&nbsp;&nbsp;&nbsp;&nbsp; New Data Cen\u00adter Pro\u00advi\u00addes Unmat\u00adched Ope\u00adra\u00adtio\u00adnal Agi\u00adli\u00adty, Mas\u00adsi\u00adve Sca\u00adla\u00adbi\u00adli\u00adty and Eco\u00adno\u00admics\u2014 <span class=\"caps\">SUNNYVALE<\/span>, Calif. \u2014 July 22, 2014 \u2014 <span class=\"caps\">AMD<\/span>(<span class=\"caps\">NYSE<\/span>: <span class=\"caps\">AMD<\/span>) today announ\u00adced the com\u00adple\u00adti\u00adon by Net\u00adNa\u00admes of a mas\u00adsi\u00adve\u00adly effi\u00adci\u00adent, hypers\u00adca\u00adle data cen\u00adter based on <span class=\"caps\">AMD<\/span>\u2019s Sea\u00adMi\u00adcro <span class=\"caps\">SM15000<\/span>\u2122 ser\u00adver.&nbsp; Net\u00adNa\u00admes is the lar\u00adgest and most trus\u00adted lea\u00adder in Euro\u00adpe for online brand pro\u00adtec\u00adtion and (\u2026) <a class=\"moretag\" href=\"https:\/\/www.planet3dnow.de\/cms\/10745-netnames-reimagines-the-data-center-with-amds-sm15000-server-for-more-than-1-5-million-annual-savings\/\">Wei\u00adter\u00adle\u00adsen&nbsp;\u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-10745","post","type-post","status-publish","format-standard","hentry","category-pressemitteilungen","entry"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/10745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/comments?post=10745"}],"version-history":[{"count":1,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/10745\/revisions"}],"predecessor-version":[{"id":10746,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/10745\/revisions\/10746"}],"wp:attachment":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/media?parent=10745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/categories?post=10745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/tags?post=10745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}