{"id":11946,"date":"2014-09-10T09:20:34","date_gmt":"2014-09-10T07:20:34","guid":{"rendered":"http:\/\/www.planet3dnow.de\/cms\/?p=11946"},"modified":"2014-09-10T09:20:34","modified_gmt":"2014-09-10T07:20:34","slug":"amd-acceleration-amplifies-speed-and-performance-for-new-adobe-creative-cloud-pro-video-features-and-workflows-revealed-at-ibc-2014","status":"publish","type":"post","link":"https:\/\/www.planet3dnow.de\/cms\/11946-amd-acceleration-amplifies-speed-and-performance-for-new-adobe-creative-cloud-pro-video-features-and-workflows-revealed-at-ibc-2014\/","title":{"rendered":"<span class=\"caps\">AMD<\/span> Acceleration Amplifies Speed and Performance for New Adobe Creative Cloud Pro Video Features and Workflows Revealed at <span class=\"caps\">IBC<\/span>&nbsp;2014"},"content":{"rendered":"<p><b>Opti\u00admiza\u00adti\u00adons for Real-Time Editing, Effects and Color Gra\u00adding for a Wide Ran\u00adge of Came\u00adra For\u00admats Ensu\u00adre the Best Expe\u00adri\u00adence for Ado\u00adbe Pre\u00admie\u00adre Pro <span class=\"caps\">CC<\/span>, Ado\u00adbe Speed\u00adGra\u00adde <span class=\"caps\">CC<\/span> and Media Enco\u00adder <span class=\"caps\">CC<\/span>&nbsp;Users<\/b><\/p>\n<p><span class=\"caps\">AMSTERDAM<\/span>, <span class=\"caps\">THE<\/span> <span class=\"caps\">NETHERLANDS<\/span> \u2014 (Mar\u00adket\u00adwired) \u2014 09\/09\/14 \u2014 <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621234&amp;type=1&amp;url=http%3a%2f%2fwww.ibc.org%2f\" rel=\"nofollow\"><em style=\"font-weight: bold;\"><span class=\"caps\">IBC<\/span><\/em><\/a> <em style=\"font-weight: bold;\">2014 (Booth 7.<span class=\"caps\">H35<\/span>) <\/em>\u2013 <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621237&amp;type=1&amp;url=http%3a%2f%2fwww.amd.com%2f\" rel=\"nofollow\"><span class=\"caps\">AMD<\/span><\/a> (<span class=\"caps\">NYSE<\/span>: <span class=\"caps\">AMD<\/span>) today announ\u00adced that <span class=\"caps\">AMD<\/span> A\u2011Series APUs, <span class=\"caps\">AMD<\/span> Rade\u00adon\u2122 gra\u00adphics and <span class=\"caps\">AMD<\/span> Fire\u00adPro\u2122 pro\u00adfes\u00adsio\u00adnal gra\u00adphics deli\u00adver supe\u00adri\u00ador per\u00adfor\u00admance to unlock the full poten\u00adti\u00adal of the latest fea\u00adtures and capa\u00adbi\u00adli\u00adties announ\u00adced by Ado\u00adbe for its flag\u00adship Ado\u00adbe\u00ae Crea\u00adti\u00adve Cloud\u00ae pro\u00adfes\u00adsio\u00adnal video tools and workflows.<\/p>\n<p>New high per\u00adfor\u00admance AMD-powered Open\u00adCL\u2122 debaye\u00adring for Phan\u00adtom Cine and Canon <span class=\"caps\">RAW<\/span> came\u00adra for\u00admats joins pre\u00advious\u00adly unan\u00adnoun\u00adced debaye\u00adring of RedR3D, Cine\u00admaDNG, and Black\u00adma\u00adgic Pocket Cine\u00adma Came\u00adra <span class=\"caps\">JPEG<\/span> for\u00admats, unlo\u00adcking real-time editing, effects and color gra\u00adding for mas\u00adsi\u00adve pro\u00adduc\u00adtion pro\u00adduc\u00adti\u00advi\u00adty and light\u00adning fast ren\u00adde\u00adring to deli\u00adver pro\u00adjects on time and at high quality.<\/p>\n<p><span class=\"dquo\">\u201c<\/span>Speed and per\u00adfor\u00admance are essen\u00adti\u00adal ingre\u00addi\u00adents that ensu\u00adre video pro\u00addu\u00adcers are pro\u00adduc\u00adti\u00adve every day and suc\u00adcessful\u00adly com\u00adpe\u00adte for busi\u00adness, enga\u00adge\u00adment and cli\u00adent satis\u00adfac\u00adtion,\u201d said Ste\u00adve Belt, cor\u00adpo\u00adra\u00adte vice pre\u00adsi\u00addent, Stra\u00adte\u00adgic Alli\u00adances and Plat\u00adform Ena\u00adblem\u00adent, <span class=\"caps\">AMD<\/span>. \u201cPros know that they can rely on the com\u00adbi\u00adna\u00adti\u00adon of Open\u00adCL sup\u00adport in Ado\u00adbe Crea\u00adti\u00adve Cloud and the asso\u00adcia\u00adted <span class=\"caps\">AMD<\/span> hard\u00adware acce\u00adle\u00adra\u00adti\u00adon to deli\u00adver a ste\u00adady stream of advan\u00adced tools that set them apart crea\u00adtively and productively.\u201d<\/p>\n<p><span class=\"dquo\">\u201c<\/span>Adobe\u2019s move to Crea\u00adti\u00adve Cloud has enab\u00adled us to respond even fas\u00adter to hard\u00adware advance\u00adments in the indus\u00adtry,\u201d said Simon Wil\u00adliams, direc\u00adtor of Stra\u00adte\u00adgic Rela\u00adti\u00adons at Ado\u00adbe. \u201c<span class=\"caps\">AMD<\/span> and Ado\u00adbe work in clo\u00adse col\u00adla\u00adbo\u00adra\u00adti\u00adon to pro\u00advi\u00adde video pro\u00adfes\u00adsio\u00adnals with a ste\u00adady stream of Open\u00adCL-acce\u00adle\u00adra\u00adted fea\u00adtures that con\u00adti\u00adnu\u00adal\u00adly enhan\u00adce their abili\u00adty to stretch their crea\u00adti\u00adve boundaries.\u201d<\/p>\n<p><span class=\"caps\">AMD<\/span> and Ado\u00adbe engi\u00adneers work clo\u00adse\u00adly tog\u00ade\u00adther to ensu\u00adre that new fea\u00adtures are opti\u00admi\u00adzed to take full advan\u00adta\u00adge of Open\u00adCL\u2122 acce\u00adle\u00adra\u00adti\u00adon through the Mer\u00adcu\u00adry Play\u00adback Engi\u00adne, and tap the full per\u00adfor\u00admance capa\u00adbi\u00adli\u00adty of the enti\u00adre spec\u00adtrum of <span class=\"caps\">AMD<\/span> gra\u00adphics pro\u00adces\u00adsors. Tog\u00ade\u00adther they have also opti\u00admi\u00adzed the dozens of new fea\u00adtures announ\u00adced this year and con\u00adti\u00adnue to find ways to bring grea\u00adter per\u00adfor\u00admance to bear on exis\u00adting features.<\/p>\n<p>Ado\u00adbe Crea\u00adti\u00adve Cloud includes the most up-to-date ver\u00adsi\u00adons of favo\u00adri\u00adte Ado\u00adbe desk\u00adtop appli\u00adca\u00adti\u00adons such as Ado\u00adbe Pre\u00admie\u00adre\u00ae Pro <span class=\"caps\">CC<\/span>, Pho\u00adto\u00adshop\u00ae <span class=\"caps\">CC<\/span>, After Effects\u00ae <span class=\"caps\">CC<\/span>, Illus\u00adtra\u00adtor\u00ae <span class=\"caps\">CC<\/span>, and more. <span class=\"caps\">AMD<\/span> acce\u00adle\u00adra\u00adti\u00adon sup\u00adports the exci\u00adting new and enhan\u00adced fea\u00adtures that will be dis\u00adplay\u00aded at <span class=\"caps\">IBC<\/span> 2014 for Ado\u00adbe Crea\u00adti\u00adve Cloud pro video work\u00adflows using Ado\u00adbe Pre\u00admie\u00adre Pro <span class=\"caps\">CC<\/span>, Ado\u00adbe Speed\u00adGra\u00adde <span class=\"caps\">CC<\/span>, and Ado\u00adbe Media Enco\u00adder <span class=\"caps\">CC<\/span> including:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>A dra\u00adma\u00adtic expan\u00adsi\u00adon of debaye\u00adring sup\u00adport for a wider ran\u00adge of popu\u00adlar hard\u00adware for\u00admats. With this fea\u00adture, the Open\u00adCL pipe\u00adline taps <span class=\"caps\">AMD<\/span> gra\u00adphics tech\u00adno\u00adlo\u00adgy to acce\u00adle\u00adra\u00adte the import and play\u00adback of nati\u00adve media for\u00admats. Users can edit, add effects to and play\u00adback the\u00adse media files in real-time, wit\u00adhout con\u00adver\u00adsi\u00adon, direct\u00adly within Ado\u00adbe Pre\u00admier Pro <span class=\"caps\">CC<\/span>. Final ren\u00adders are extre\u00adme\u00adly fast and can be fur\u00adther acce\u00adle\u00adra\u00adted using dual <span class=\"caps\">AMD<\/span> GPUs for ama\u00adzing&nbsp;speed.<\/li>\n<li>A new <span class=\"caps\">AMD<\/span> Open\u00adCL-acce\u00adle\u00adra\u00adted Con\u00adso\u00adli\u00adda\u00adte <span class=\"amp\">&amp;<\/span> Trans\u00adcode func\u00adtion stream\u00adli\u00adnes the work\u00adflow for archi\u00adving and moving lar\u00adge, com\u00adplex pro\u00adjects that are com\u00adpri\u00adsed of num\u00ade\u00adrous clips in varied for\u00admats. The tool crea\u00adtes an archi\u00adve, in a sin\u00adgle for\u00admat, of all the media used for a pro\u00adject. This speeds up and sim\u00adpli\u00adfies archi\u00adving of the con\u00adtent for pro\u00adjects and sequen\u00adces by stream\u00adli\u00adning the con\u00adtent and ren\u00adde\u00adring it via a sin\u00adgle codec. The out\u00adput includes heads and tails so edi\u00adtors can tweak pro\u00adjects down the&nbsp;road.<\/li>\n<li>The Open\u00adCL-acce\u00adle\u00adra\u00adted fea\u00adthe\u00adring masks tool now offers grea\u00adter fle\u00adxi\u00adbi\u00adli\u00adty and increased con\u00adtrol over mask sel\u00adec\u00adtion to signi\u00adfi\u00adcant\u00adly enhan\u00adce per\u00adfor\u00admance. This tool enables the crea\u00adti\u00adve to blend the edges of a mask for added subt\u00adle\u00adty when they alter, cover, high\u00adlight or obscu\u00adre spe\u00adci\u00adfic ele\u00adments within video con\u00adtent over time. Fea\u00adthe\u00adred masks can be com\u00adbi\u00adned with mask track\u00ading, crea\u00adting ani\u00adma\u00adted masks that auto\u00adma\u00adti\u00adcal\u00adly track an object from frame to frame. Dyna\u00admic Link to Ado\u00adbe\u00ae After Effects\u00ae <span class=\"caps\">CC<\/span> pro\u00advi\u00addes access to a full palet\u00adte of advan\u00adced track\u00ading&nbsp;tools.<\/li>\n<li>The\u00adse fea\u00adtures and more will be on dis\u00adplay at <span class=\"caps\">IBC<\/span> 2014 at the <span class=\"caps\">RAI<\/span> Cent\u00adre, Ams\u00adter\u00addam at <span class=\"caps\">AMD<\/span> Booth 7.<span class=\"caps\">H35<\/span> and Ado\u00adbe Booth 7.<span class=\"caps\">G27<\/span>. Visi\u00adtors will be able to see demons\u00adtra\u00adti\u00adons and expe\u00adri\u00adence first-hand the per\u00adfor\u00admance of the AMD-acce\u00adle\u00adra\u00adted Ado\u00adbe Crea\u00adti\u00adve Cloud video work\u00adflow across a broad ran\u00adge of work\u00adsta\u00adtions and gra\u00adphics cards available for vir\u00adtual\u00adly any bud\u00adget. In addi\u00adti\u00adon, <span class=\"caps\">AMD<\/span> is plea\u00adsed to be a spon\u00adsor for this year\u2019s Ado\u00adbe <span class=\"caps\">MAX<\/span> 2014, Octo\u00adber 4\u20138, Los Ange\u00adles for more infor\u00adma\u00adti\u00adon: <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621240&amp;type=1&amp;url=http%3a%2f%2fmax.adobe.com%2f\" rel=\"nofollow\">Ado\u00adbe <span class=\"caps\">MAX<\/span><\/a>.<\/li>\n<\/ul>\n<p><em style=\"font-weight: bold;\">Sup\u00adport\u00ading Resources:<\/em><\/p>\n<ul style=\"list-style-type: disc;\">\n<li>With <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621243&amp;type=1&amp;url=http%3a%2f%2fwww.adobe.com%2fcreativecloud\" rel=\"nofollow\">Ado\u00adbe Crea\u00adti\u00adve Cloud<\/a>, a simp\u00adle month\u00adly mem\u00adber\u00adship gives you the com\u00adple\u00adte coll\u00adec\u00adtion of Ado\u00adbe crea\u00adti\u00adve soft\u00adware pro\u00adducts. Along with cloud sto\u00adrage, Ado\u00adbe Crea\u00adti\u00adve Cloud mem\u00adbers auto\u00adma\u00adti\u00adcal\u00adly get access to new tools and pro\u00adduct updates as soon as they\u2019\u00adre released<\/li>\n<li>Read about how <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621246&amp;type=1&amp;url=http%3a%2f%2fcommunity.amd.com%2fcommunity%2famd-blogs%2famd%2fblog%2f2014%2f04%2f04%2fyou-can-never-have-too-much-nab-2014-showcases-exciting-new-amd-opencl-accelerated-features-for-adobe-premiere-pro-cc-and-the-entire-adobe-creative-cloud-video-workflow\" rel=\"nofollow\"><span class=\"caps\">AMD<\/span> APUs and GPUs Acce\u00adle\u00adra\u00adte Latest Crea\u00adti\u00adve Tools and Pro\u00adduc\u00adti\u00advi\u00adty Enhance\u00adments for Ado\u00adbe Crea\u00adti\u00adve Cloud<\/a> on <span class=\"caps\">AMD<\/span>&nbsp;Blogs<\/li>\n<li>For infor\u00adma\u00adti\u00adon about the new fea\u00adtures that are coming soon to video apps in Ado\u00adbe Crea\u00adti\u00adve Cloud, visit Ado\u00adbe at <span class=\"caps\">IBC<\/span> 2014 \u2014 Hall 7, Stand 7.<span class=\"caps\">G27<\/span><\/li>\n<li>Learn more infor\u00adma\u00adti\u00adon about <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621249&amp;type=1&amp;url=http%3a%2f%2fcommunity.amd.com%2fcommunity%2famd-blogs%2famd-unprocessed%2fblog%2f2013%2f06%2f17%2famd-performance-screams-with-just-released-adobe-photoshop-cc-and-adobe-premiere-pro-cc\" rel=\"nofollow\"><span class=\"caps\">AMD<\/span> Per\u00adfor\u00admance<\/a><\/li>\n<li>Learn details about <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621252&amp;type=1&amp;url=http%3a%2f%2fwww.amd.com%2fadobe\" rel=\"nofollow\"><span class=\"caps\">AMD<\/span> and&nbsp;Adobe<\/a><\/li>\n<li>Find more infor\u00adma\u00adti\u00adon about <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621255&amp;type=1&amp;url=http%3a%2f%2fwww.fireprographics.com%2fadobe\" rel=\"nofollow\"><span class=\"caps\">AMD<\/span> Fire\u00adPro\u2122 Graphics<\/a><\/li>\n<li>Find more infor\u00adma\u00adti\u00adon about <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621258&amp;type=1&amp;url=http%3a%2f%2fwww.amd.com%2fen-us%2fproducts%2fprocessors%2fdesktop%2fa-series-apu\" rel=\"nofollow\"><span class=\"caps\">AMD<\/span> A\u2011Series <span class=\"caps\">APU<\/span><\/a><\/li>\n<li>Find more infor\u00adma\u00adti\u00adon about <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621261&amp;type=1&amp;url=http%3a%2f%2fwww.adobe.com%2f\" rel=\"nofollow\">Ado\u00adbe<\/a><\/li>\n<li>Find more infor\u00adma\u00adti\u00adon about <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621264&amp;type=1&amp;url=http%3a%2f%2fwww.amd.com%2fen-us%2f\" rel=\"nofollow\"><span class=\"caps\">AMD<\/span><\/a><\/li>\n<\/ul>\n<p><em style=\"font-weight: bold;\">About Ado\u00adbe Crea\u00adti\u00adve&nbsp;Cloud<br>\n<\/em>With Crea\u00adti\u00adve Cloud, your crea\u00adti\u00adve apps are always evol\u00adving. At <span class=\"caps\">IBC<\/span>, Ado\u00adbe is pre\u00advie\u00adw\u00ading the next wave of inno\u00adva\u00adti\u00adon coming to the Crea\u00adti\u00adve Cloud video apps, inclu\u00adding Ado\u00adbe Pre\u00admie\u00adre Pro <span class=\"caps\">CC<\/span> and Ado\u00adbe After Effects <span class=\"caps\">CC<\/span>. New advan\u00adces include times\u00adaving media and pro\u00adject manage\u00adment fea\u00adtures, and a refi\u00adned user inter\u00adface with HiD\u00adPI sup\u00adport across all of the video desk\u00adtop apps. With fre\u00adquent fea\u00adture releases, it\u2019s easy for Crea\u00adti\u00adve Cloud mem\u00adbers to stay up to speed on indus\u00adtry deve\u00adlo\u00adp\u00adments and new hard\u00adware and for\u00admats, inclu\u00adding new sup\u00adport for the GoPro Cine\u00adForm inter\u00adme\u00addia\u00adte codec and more. Learn more about new fea\u00adtures coming to Ado\u00adbe Crea\u00adti\u00adve Cloud at <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621267&amp;type=1&amp;url=http%3a%2f%2fwww.adobe.com%2fgo%2fvideo\" rel=\"nofollow\">www.adobe.com\/go\/video<\/a>, or visit Ado\u00adbe at <span class=\"caps\">IBC<\/span> Hall 7, Stand 7.<span class=\"caps\">G27<\/span>.<\/p>\n<p><span style=\"font-size: 8pt;\"><em style=\"font-weight: bold;\">About <span class=\"caps\">AMD<\/span><br>\n<\/em><span class=\"caps\">AMD<\/span> (<span class=\"caps\">NYSE<\/span>: <span class=\"caps\">AMD<\/span>) designs and inte\u00adgra\u00adtes tech\u00adno\u00adlo\u00adgy that powers mil\u00adli\u00adons of intel\u00adli\u00adgent devices, inclu\u00adding per\u00adso\u00adnal com\u00adpu\u00adters, tablets, game con\u00adso\u00adles and cloud ser\u00advers that defi\u00adne the new era of sur\u00adround com\u00adpu\u00adting. <span class=\"caps\">AMD<\/span> solu\u00adti\u00adons enable peo\u00adp\u00adle ever\u00ady\u00adwhe\u00adre to rea\u00adli\u00adze the full poten\u00adti\u00adal of their favo\u00adri\u00adte devices and appli\u00adca\u00adti\u00adons to push the boun\u00adda\u00adries of what is pos\u00adsi\u00adble. For more infor\u00adma\u00adti\u00adon, visit <a href=\"http:\/\/ctt.marketwire.com\/?release=1143282&amp;id=4621270&amp;type=1&amp;url=http%3a%2f%2fwww.amd.com%2f\" rel=\"nofollow\">www.amd.com<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 8pt;\"><em style=\"font-style: italic;\"><em style=\"font-weight: bold;\"><span class=\"caps\">AMD<\/span>, the <span class=\"caps\">AMD<\/span> Arrow logo, Rade\u00adon and Fire\u00adPro are trade\u00admarks of Advan\u00adced Micro Devices, Inc. Other names are for infor\u00adma\u00adtio\u00adnal pur\u00adpo\u00adses only and may be trade\u00admarks of their respec\u00adti\u00adve owners.<\/em><\/em> <em style=\"font-style: italic;\"><em style=\"font-weight: bold;\">Open\u00adCL and the Open\u00adCL logo are trade\u00admarks of Apple Inc. used by per\u00admis\u00adsi\u00adon by Khronos.<\/em><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opti\u00admiza\u00adti\u00adons for Real-Time Editing, Effects and Color Gra\u00adding for a Wide Ran\u00adge of Came\u00adra For\u00admats Ensu\u00adre the Best Expe\u00adri\u00adence for Ado\u00adbe Pre\u00admie\u00adre Pro <span class=\"caps\">CC<\/span>, Ado\u00adbe Speed\u00adGra\u00adde <span class=\"caps\">CC<\/span> and Media Enco\u00adder <span class=\"caps\">CC<\/span> Users (\u2026) <a class=\"moretag\" href=\"https:\/\/www.planet3dnow.de\/cms\/11946-amd-acceleration-amplifies-speed-and-performance-for-new-adobe-creative-cloud-pro-video-features-and-workflows-revealed-at-ibc-2014\/\">Wei\u00adter\u00adle\u00adsen&nbsp;\u00bb<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-11946","post","type-post","status-publish","format-standard","hentry","category-pressemitteilungen","entry"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/11946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/comments?post=11946"}],"version-history":[{"count":1,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/11946\/revisions"}],"predecessor-version":[{"id":11947,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/11946\/revisions\/11947"}],"wp:attachment":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/media?parent=11946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/categories?post=11946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/tags?post=11946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}