{"id":26875,"date":"2016-10-26T10:33:23","date_gmt":"2016-10-26T08:33:23","guid":{"rendered":"http:\/\/www.planet3dnow.de\/cms\/?p=26875"},"modified":"2016-10-26T10:33:23","modified_gmt":"2016-10-26T08:33:23","slug":"amd-collaborates-with-arka-media-works-and-film-director-ss-rajamouli-to-create-stunning-vr-experiences-based-on-upcoming-baahubali-sequel","status":"publish","type":"post","link":"https:\/\/www.planet3dnow.de\/cms\/26875-amd-collaborates-with-arka-media-works-and-film-director-ss-rajamouli-to-create-stunning-vr-experiences-based-on-upcoming-baahubali-sequel\/","title":{"rendered":"AMD<\/span> Collaborates with Arka Media Works and Film Director SS<\/span> Rajamouli to Create Stunning VR<\/span> Experiences Based On Upcoming Baahubali Sequel"},"content":{"rendered":"
\n
\n
\n

Unpre\u00adce\u00adden\u00adted 360 Video and VR<\/span> expe\u00adri\u00aden\u00adces brought to mil\u00adli\u00adons through new technology<\/p>\n<\/div>\n<\/div>\n

Mum\u00adbai, India. 10\/25\/2016<\/div>\n
\n
\n

Today at the Mum\u00adbai Film Fes\u00adti\u00adval orga\u00adni\u00adzed by the Mum\u00adbai Aca\u00adde\u00admy of the Moving Image (MAMI<\/span>), AMD<\/span><\/a> (NASDAQ<\/span>: AMD<\/span>) show\u00adca\u00adsed new tech\u00adno\u00adlo\u00adgy that can bring 360 video and Vir\u00adtu\u00adal Rea\u00adli\u00adty to mil\u00adli\u00adons through a blee\u00adding edge Vir\u00adtu\u00adal Rea\u00adli\u00adty cap\u00adtu\u00adre instru\u00adment with up to 32 came\u00adras and the AMD<\/span>\u2019s renow\u00adned GPU-acce\u00adle\u00adra\u00adted video stit\u00adching soft\u00adware. Used in con\u00adjunc\u00adtion with Rade\u00adon\u2122 Pro Gra\u00adphics<\/a>, the new tech\u00adno\u00adlo\u00adgy is being used initi\u00adal\u00adly to deve\u00adlop con\u00adtent to pro\u00admo\u00adte the upco\u00adming Baa\u00adhub\u00ada\u00adli: The Con\u00adclu\u00adsi\u00adon<\/a>, a movie direc\u00adted by SS<\/span> Raja\u00admouli sche\u00addu\u00adled to pre\u00admie\u00adre on April 28, 2017.<\/p>\n

Under the crea\u00adti\u00adve direc\u00adtion of SS<\/span> Raja\u00admouli, Arka Media Works <\/a>and AMD<\/span>\u2019s Rade\u00adon Tech\u00adno\u00adlo\u00adgies Group (RTG<\/span>) are using the new tech\u00adno\u00adlo\u00adgy to col\u00adla\u00adbo\u00adra\u00adte on two pie\u00adces of com\u00adpel\u00adling VR<\/span> con\u00adtent: a 360-degree video titled \u201cOn the Sets of Baa\u00adhub\u00ada\u00adli\u201d and a ful\u00adly immersi\u00adve VR<\/span> expe\u00adri\u00adence, \u201cThe Sword of Baa\u00adhub\u00ada\u00adli.\u201d On the Sets of Baa\u00adhub\u00ada\u00adli is available now, and was shown to atten\u00adde\u00ades of MAMI<\/span> on Octo\u00adber 22nd and 23rd along with ear\u00adly takes of The Sword of Baa\u00adhub\u00ada\u00adli. \u201cWe are bey\u00adond thril\u00adled to have Baa\u00adhub\u00ada\u00adli: The Con\u00adclu\u00adsi\u00adon and AMD<\/span>\u2019s Rade\u00adon Tech\u00adno\u00adlo\u00adgies Group show\u00adca\u00adse the world\u2019s most advan\u00adced VR<\/span> expe\u00adri\u00adence for the first time here at MAMI<\/span>,\u201d said Anu\u00adpa\u00adma Chop\u00adra, direc\u00adtor of the JIo MAMI<\/span> 18th Mum\u00adbai Film Fes\u00adti\u00adval with Star.<\/p>\n

\u201c<\/span>As humans we are at awe when we expe\u00adri\u00adence things of lar\u00adge sca\u00adle \u2013 both natu\u00adral and man-made,\u201d said Raja\u00admouli, direc\u00adtor for both Baa\u00adhub\u00ada\u00adli films. \u201cWe are at awe when we see the Grand Can\u00adyon, we are also at awe when we stand next to 2,722 feet tall man-made Bhurj Kha\u00adli\u00adfa. I have been fasci\u00adna\u00adted by the pos\u00adsi\u00adbi\u00adli\u00adties with sca\u00adle sin\u00adce the first time I expe\u00adri\u00aden\u00adced VR<\/span>. Through col\u00adla\u00adbo\u00adra\u00adti\u00adon with AMD<\/span>\u2019s Rade\u00adon Tech\u00adno\u00adlo\u00adgies Group we have been for\u00adt\u00adu\u00adna\u00adte to get access to cut\u00adting edge VR<\/span> tech\u00adno\u00adlo\u00adgies that are hel\u00adping us to push the boun\u00adda\u00adries like never before.\u201d<\/p>\n

To crea\u00adte the\u00adse expe\u00adri\u00aden\u00adces, AMD<\/span> has built the radi\u00adcal new VR<\/span> cap\u00adtu\u00adre came\u00adra \u2013 the bb360cc <\/sup>\u2013 and lea\u00adding-edge 360-degree video stit\u00adching soft\u00adware. The bb360cc<\/sup> pro\u00advi\u00addes real-time VR<\/span> pre\u00adview and up to 32 came\u00adras. Using AMD-crea\u00adted Pro\u00adject Loom soft\u00adware, video\u00adgraph\u00aders can rapidly stitch 360-degree video, often in real-time or near\u00adly so, eclip\u00adsing the time nee\u00added using alter\u00adna\u00adti\u00adve tech\u00adni\u00adques. The open source Pro\u00adject Loom soft\u00adware is expec\u00adted to be wide\u00adly available to con\u00adtent crea\u00adtors by the end of the year.<\/p>\n

\u201c<\/span>AMD<\/span> is com\u00admit\u00adted to brin\u00adging VR<\/span> to mil\u00adli\u00adons across the glo\u00adbe and that includes enab\u00adling film\u00adma\u00adkers to pro\u00advi\u00adde cine\u00adma\u00adtic qua\u00adli\u00adty to a VR<\/span> expe\u00adri\u00adence,\u201d said Raja Kodu\u00adri, seni\u00ador vice pre\u00adsi\u00addent and chief archi\u00adtect, Rade\u00adon Tech\u00adno\u00adlo\u00adgies Group, AMD<\/span>. \u201cOn the Sets of Baa\u00adhub\u00ada\u00adli is being shot with the new bb360cc<\/sup> came\u00adra and the teaser clips being shown a MAMI<\/span> are easi\u00adly the most stun\u00adning 360 video yet expe\u00adri\u00aden\u00adced. The Sword of Baa\u00adhub\u00ada\u00adli is a very ambi\u00adtious real-time com\u00adpu\u00adter gra\u00adphics VR<\/span> expe\u00adri\u00adence that is desi\u00adgned to push the limits of next gene\u00adra\u00adti\u00adon GPU<\/span> hardware.\u201d<\/p>\n

\u201c<\/span>We\u2019re exci\u00adted to be working with AMD<\/span>\u2019s Rade\u00adon Tech\u00adno\u00adlo\u00adgies Group to crea\u00adte sta\u00adte-of-the-art VR<\/span> expe\u00adri\u00aden\u00adces,\u201d said Sho\u00adbu Yar\u00adlag\u00adad\u00adda, co-foun\u00adder and CEO<\/span> of Arka Media Works. \u201cWe are tar\u00adge\u00adting the release of The Sword of Baa\u00adhub\u00ada\u00adli in April, 2017 around the release of the film. We alre\u00ada\u00addy have a few hundred thea\u00adters plan\u00adning to install the VR<\/span> equip\u00adment to sup\u00adport the launch of this extra\u00ador\u00addi\u00adna\u00adry and com\u00adpel\u00adling VR<\/span> experience.\u201d<\/p>\n

Supporting Resources<\/h3>\n