{"id":59014,"date":"2020-10-12T22:50:22","date_gmt":"2020-10-12T20:50:22","guid":{"rendered":"https:\/\/www.planet3dnow.de\/cms\/?p=59014"},"modified":"2020-10-12T22:50:22","modified_gmt":"2020-10-12T20:50:22","slug":"traditional-pc-market-delivers-another-quarter-of-double-digit-growth-in-q3-2020-according-to-idc","status":"publish","type":"post","link":"https:\/\/www.planet3dnow.de\/cms\/59014-traditional-pc-market-delivers-another-quarter-of-double-digit-growth-in-q3-2020-according-to-idc\/","title":{"rendered":"Traditional PC<\/span> Market Delivers Another Quarter of Double-Digit Growth in Q3<\/span> 2020, According to IDC<\/span>"},"content":{"rendered":"

FRAMINGHAM<\/span>, Mass., Octo\u00adber 12, 2020<\/b> \u2013 As the glo\u00adbal pan\u00adde\u00admic rages on and many count\u00adries around the world enter the second wave of COVID-19<\/span> infec\u00adtions, con\u00adti\u00adnui\u00adty of busi\u00adness and online schoo\u00adling remain at the fore\u00adfront of every eco\u00adno\u00admy. This led to dou\u00adble-digit growth in the tra\u00addi\u00adtio\u00adnal PC<\/span> mar\u00adket, com\u00adpri\u00adsed of desk\u00adtops, note\u00adbooks, and work\u00adsta\u00adtions, as glo\u00adbal ship\u00adments grew 14.6% year over year to 81.3 mil\u00adli\u00adon units in the third quar\u00adter of 2020 (3Q20<\/span>), accor\u00adding to preli\u00admi\u00adna\u00adry results from the Inter\u00adna\u00adtio\u00adnal Data Cor\u00adpo\u00adra\u00adti\u00adon (IDC<\/span><\/a>) World\u00adwi\u00adde Quar\u00adter\u00adly Per\u00adso\u00adnal Com\u00adpu\u00adting Device Tra\u00adcker<\/a>.<\/p>\n

\u201c<\/span>Con\u00adsu\u00admer demand and insti\u00adtu\u00adtio\u00adnal demand approa\u00adched record levels in some cases,\u201d said Jitesh Ubra\u00adni<\/a> rese\u00adarch mana\u00adger for IDC<\/span>\u2019s Mobi\u00adle Device Tra\u00adckers<\/a>. \u201cGam\u00ading, Chrome\u00adbooks, and in some cases cel\u00adlu\u00adlar-enab\u00adled note\u00adbooks were all bright spots during the quar\u00adter. Had the mar\u00adket not been ham\u00adpe\u00adred by com\u00adpo\u00adnent shorta\u00adges, note\u00adbook ship\u00adments would have soared even hig\u00adher during the third quar\u00adter as mar\u00adket appe\u00adti\u00adte was yet unsatiated.\u201d<\/p>\n

Unfort\u00adu\u00adna\u00adte\u00adly, shorta\u00adges of mul\u00adti\u00adple com\u00adpon\u00adents, such as pro\u00adces\u00adsors, panels, and other sub\u00adcom\u00adpon\u00adents, led to missed oppor\u00adtu\u00adni\u00adty for many ven\u00addors. \u201cThe PC<\/span> indus\u00adtry rode into the third quar\u00adter with a sizeable back\u00adlog of unful\u00adfil\u00adled orders,\u201d said Linn Huang<\/a>, rese\u00adarch vice pre\u00adsi\u00addent, Devices and Dis\u00adplays at IDC<\/span>. \u201cAnd it appears the quar\u00adter will end under the same auspi\u00adces. Given that the shorta\u00adges have been due more to a short\u00adfall of busi\u00adness plan\u00adning than a tech\u00adni\u00adcal glitch, we do not anti\u00adci\u00adpa\u00adte a sud\u00adden sur\u00adge in capa\u00adci\u00adty. Con\u00adse\u00adquent\u00adly, this back\u00adlog will likely car\u00adry into 2021.\u201d<\/p>\n

Regio\u00adnal Highlights<\/i><\/b><\/p>\n

Asia\/Pacific (exclu\u00adding Japan) (APeJ): <\/b>The Tra\u00addi\u00adtio\u00adnal PC<\/span> mar\u00adket pos\u00adted a sin\u00adgle digit increase in the regi\u00adon with results coming in abo\u00adve IDC<\/span>\u2019s fore\u00adcast. Ship\u00adments were dri\u00adven by inven\u00adto\u00adry rep\u00adle\u00adnish\u00adments and strong demand for note\u00adbooks as end users across the regi\u00adon con\u00adtin\u00adued to purcha\u00adse devices for work from home, online lear\u00adning, and enter\u00adtain\u00adment purposes.<\/p>\n

Cana\u00adda:<\/b> The Tra\u00addi\u00adtio\u00adnal PC<\/span> mar\u00adket remain\u00aded extre\u00adme\u00adly acti\u00adve, pos\u00adting the 17th con\u00adse\u00adcu\u00adti\u00adve quar\u00adter of gains. This is the second quar\u00adter whe\u00adre COVID-19-rela\u00adted rest\u00adric\u00adtions were in effect, con\u00adti\u00adnuing to boost demand from Cana\u00addi\u00adan house\u00adholds and from orga\u00adniza\u00adti\u00adons loo\u00adking to ensu\u00adre busi\u00adness con\u00adti\u00adnui\u00adty through stay-at-home situa\u00adtions. The need for com\u00adpu\u00adting devices in Cana\u00adda should remain high throug\u00adhout the win\u00adter but spen\u00adding might be impac\u00adted by the macro-eco\u00adno\u00admic situa\u00adti\u00adon, incre\u00adasing pres\u00adsu\u00adre on avera\u00adge sel\u00adling pri\u00adces for the fore\u00adseeable future.<\/p>\n

Euro\u00adpe, Midd\u00adle East, and Afri\u00adca (EMEA<\/span>): <\/b>Tra\u00addi\u00adtio\u00adnal PC<\/span> ship\u00adments achie\u00adved high sin\u00adgle-digit growth in 3Q20<\/span> as ano\u00adther excep\u00adtio\u00adnal quar\u00adter of growth for note\u00adbook out\u00adweig\u00adhed hea\u00advy desk\u00adtop decli\u00adnes. The ongo\u00ading lock\u00addowns con\u00adtin\u00adued to dri\u00adve high demand for note\u00adbooks to enable enter\u00adtain\u00adment, working, and stu\u00addy\u00ading from home. Howe\u00adver, with offices lar\u00adge\u00adly remai\u00adning clo\u00adsed the\u00adre was limi\u00adt\u00aded demand for sta\u00adtio\u00adna\u00adry devices.<\/p>\n

Japan: <\/b>The GIGA<\/span> pro\u00adject through which stu\u00addents all over the coun\u00adtry recei\u00adve PCs and tablets for online lear\u00adning, as well as strong work-from-home demand hel\u00adped main\u00adtain flat growth in the tra\u00addi\u00adtio\u00adnal PC<\/span> mar\u00adket. The con\u00adsu\u00admer seg\u00adment decli\u00adned year over year due to the high base\u00adline set last year by the con\u00adsump\u00adti\u00adon tax hike and Win\u00addows 10 migrations.<\/p>\n

Latin Ame\u00adri\u00adca<\/b>: The tra\u00addi\u00adtio\u00adnal PC<\/span> mar\u00adket pos\u00adted dou\u00adble-digit growth for first time in five years. Despi\u00adte pri\u00adce increa\u00adses and eco\u00adno\u00admic con\u00adtrac\u00adtions in many count\u00adries, the demand for por\u00adta\u00adbi\u00adli\u00adty con\u00adti\u00adnues to rise. Hig\u00adher note\u00adbook demand due to work-from-home and online lear\u00adning sus\u00adtained the region\u2019s growth, which is expec\u00adted to con\u00adti\u00adnue in most count\u00adries into ear\u00adly 2021.<\/p>\n

USA<\/span><\/b>: The tra\u00addi\u00adtio\u00adnal PC<\/span> mar\u00adket wit\u00adnessed yet ano\u00adther extra\u00ador\u00addi\u00adna\u00adry quar\u00adter pos\u00adting strong dou\u00adble-digit ship\u00adment growth. Preli\u00admi\u00adna\u00adry results reflect con\u00adtin\u00adued strong buy\u00ader sen\u00adti\u00adment fue\u00adled by stay-at-home PC<\/span> needs and resul\u00adtant inven\u00adto\u00adry rep\u00adle\u00adnish\u00adment. While note\u00adbook ship\u00adments streng\u00adthe\u00adned fur\u00adther due to sus\u00adtained demand from the con\u00adsu\u00admer and edu\u00adca\u00adti\u00adon seg\u00adments, the desk\u00adtop mar\u00adket decli\u00adned year over year but found some respi\u00adte as gam\u00ading sys\u00adtems remain\u00aded in demand.<\/p>\n

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\n\n\n\n\n\n\n\n\n\n\n\n\n
Top 5 Com\u00adpa\u00adnies, World\u00adwi\u00adde Tra\u00addi\u00adtio\u00adnal PC<\/span> Ship\u00adments, Mar\u00adket Share, and Year-Over-Year Growth, Q3<\/span> 2020<\/b> (Preli\u00admi\u00adna\u00adry results, ship\u00adments are in thou\u00adsands of units)<\/td>\n<\/tr>\n
Com\u00adpa\u00adny<\/b><\/td>\n3Q20<\/span> Ship\u00adments<\/b><\/td>\n3Q20<\/span> Mar\u00adket Share<\/b><\/td>\n3Q19<\/span> Ship\u00adments<\/b><\/td>\n3Q19<\/span> Mar\u00adket Share<\/b><\/td>\n3Q20<\/span>\/3Q19<\/span> Growth<\/b><\/td>\n<\/tr>\n
1. Leno\u00advo<\/td>\n19,272<\/td>\n23.7%<\/td>\n17,310<\/td>\n24.4%<\/td>\n11.3%<\/td>\n<\/tr>\n
2. HP<\/span> Inc.<\/td>\n18,690<\/td>\n23.0%<\/td>\n16,805<\/td>\n23.7%<\/td>\n11.2%<\/td>\n<\/tr>\n
3. Dell Technologies<\/td>\n11,996<\/td>\n14.8%<\/td>\n12,098<\/td>\n17.1%<\/td>\n-0.8%<\/td>\n<\/tr>\n
4. Apple<\/td>\n6,890<\/td>\n8.5%<\/td>\n4,959<\/td>\n7.0%<\/td>\n38.9%<\/td>\n<\/tr>\n
5. Acer Group<\/td>\n6,005<\/td>\n7.4%<\/td>\n4,644<\/td>\n6.6%<\/td>\n29.3%<\/td>\n<\/tr>\n
Others<\/td>\n18,419<\/td>\n22.7%<\/td>\n15,091<\/td>\n21.3%<\/td>\n22.1%<\/td>\n<\/tr>\n
Total<\/b><\/td>\n81,272<\/b><\/td>\n100.0%<\/b><\/td>\n70,907<\/b><\/td>\n100.0%<\/b><\/td>\n14.6%<\/b><\/td>\n<\/tr>\n
Source: IDC<\/span> Quar\u00adter\u00adly Per\u00adso\u00adnal Com\u00adpu\u00adting Device Tra\u00adcker, Octo\u00adber 12, 2020<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

Notes:<\/b><\/p>\n