{"id":8402,"date":"2014-02-20T12:42:34","date_gmt":"2014-02-20T11:42:34","guid":{"rendered":"http:\/\/www.planet3dnow.de\/cms\/?p=8402"},"modified":"2014-02-21T17:17:25","modified_gmt":"2014-02-21T16:17:25","slug":"facebook-schluckt-whatsapp-fuer-19-mrd-us-dollar","status":"publish","type":"post","link":"https:\/\/www.planet3dnow.de\/cms\/8402-facebook-schluckt-whatsapp-fuer-19-mrd-us-dollar\/","title":{"rendered":"Facebook schluckt WhatsApp f\u00fcr 19 Mrd. US-Dollar [Update]"},"content":{"rendered":"

Nach dem B\u00f6r\u00adsen\u00adschluss in den USA<\/span> lie\u00df gestern Face\u00adbook die Bom\u00adbe plat\u00adzen: Das Unter\u00adneh\u00admen ver\u00adleibt sich den sehr belieb\u00adten Instant-Mes\u00adsa\u00adging-Dienst Whats\u00adApp f\u00fcr einen Kauf\u00adpreis von ins\u00adge\u00adsamt 19 Mrd. US-Dol\u00adlar ein. Der Kauf\u00adpreis f\u00fcr das vor f\u00fcnf Jah\u00adren gegr\u00fcn\u00adde\u00adte, rasant wach\u00adsen\u00adde Start\u00adup, wel\u00adches von ledig\u00adlich 32 Inge\u00adnieu\u00adren betrie\u00adben wird, setzt sich zun\u00e4chst aus 4 Mrd. US-Dol\u00adlar Bar\u00admit\u00adteln und 183.865.778 Face\u00adbook-Akti\u00aden im Wert von ca. 12 Mrd. US-Dol\u00adlar zusam\u00admen. Zus\u00e4tz\u00adli\u00adche 45.966.444 Face\u00adbook-Akti\u00aden mit einem der\u00adzei\u00adti\u00adgen Wert von ca. 3 Mrd. US-Dol\u00adlar sol\u00adlen in den kom\u00admen\u00adden vier Jah\u00adren an die Gr\u00fcn\u00adder und Mit\u00adar\u00adbei\u00adter von Whats\u00adApp aus\u00adge\u00adsch\u00fct\u00adtet wer\u00adden. Zudem erh\u00e4lt mit Jan Koum einer der Gr\u00fcn\u00adder und CEO<\/span> von Whats\u00adApp einen Sitz im Board of Direc\u00adtors von Facebook.<\/p>\n

\"WhatsApp-Philosophie\"<\/a>
\nGrund\u00ads\u00e4t\u00adze von Whats\u00adApp (Bild\u00adquel\u00adle: Sequoia Capi\u00adtal<\/a>)<\/span><\/p>\n

Face\u00adbook beteu\u00adert in der Pres\u00adse\u00admit\u00adtei\u00adlung, dass Whats\u00adApp wei\u00adter\u00adhin unab\u00adh\u00e4n\u00adgig agie\u00adren wer\u00adde und die Mar\u00adke erhal\u00adten blei\u00adbe. Zudem soll an den Grund\u00ads\u00e4t\u00adzen \u201cNo Ads ! No Games ! No Gim\u00admicks !\u201d fest\u00adge\u00adhal\u00adten wer\u00adden, die Mit\u00adgr\u00fcn\u00adder Bri\u00adan Acton einst als Notiz\u00adzet\u00adtel vom ande\u00adren Gr\u00fcn\u00addungs\u00adva\u00adter Jan Koum erhielt. Ob dies f\u00fcr alle Zei\u00adten in Stein gemei\u00ad\u00dfelt blei\u00adben wird, darf aber zumin\u00addest bezwei\u00adfelt wer\u00adden. Schlie\u00df\u00adlich gilt es den Kauf\u00adpreis von 19 Mrd. US-Dol\u00adlar zu refi\u00adnan\u00adzie\u00adren. Bei aktu\u00adell 450 Mio. Nut\u00adzern und einem j\u00e4hr\u00adli\u00adchen Pau\u00adschal\u00adpreis von 0,99 US-Dol\u00adlar gene\u00adriert der Instant-Mes\u00adsa\u00adging-Dienst der\u00adzeit sch\u00e4t\u00adzungs\u00adwei\u00adse gera\u00adde mal knapp 450 Mio. US-Dol\u00adlar Umsatz, wobei die\u00adse Betrach\u00adtung das kos\u00adten\u00adlo\u00adse ers\u00adte Jahr f\u00fcr Neu\u00adkun\u00adden (neue Tele\u00adfon\u00adnum\u00admer) vernachl\u00e4ssigt.<\/p>\n

Bis\u00adher hat\u00adte das Unter\u00adneh\u00admen stets beteu\u00adert, dass s\u00e4mt\u00adli\u00adche Kom\u00admu\u00adni\u00adka\u00adti\u00adon zwi\u00adschen den Apps und den Whats\u00adApp-Ser\u00advern ver\u00adschl\u00fcs\u00adselt erfol\u00adge und kei\u00adne Spei\u00adche\u00adrung und Aus\u00adwer\u00adtung der per\u00adso\u00adnen\u00adbe\u00adzo\u00adge\u00adnen Kom\u00admu\u00adni\u00adka\u00adti\u00adons\u00adda\u00adten sei\u00adner Kun\u00adden erfol\u00adge. Zudem zeig\u00adten sich die Gr\u00fcn\u00adder stets opti\u00admis\u00adtisch, dass die Ein\u00adnah\u00admen aus den Abon\u00adne\u00adment\u00adge\u00adb\u00fch\u00adren f\u00fcr die wei\u00adte\u00adre Ent\u00adwick\u00adlung von Whats\u00adApp aus\u00adrei\u00adchen. Immer\u00adhin kom\u00admen aktu\u00adell t\u00e4g\u00adlich 1 Mio. neue Nut\u00adzer hin\u00adzu. Nun also wird die Kom\u00admu\u00adni\u00adka\u00adti\u00adons\u00adplatt\u00adform an ein Unter\u00adneh\u00admen ver\u00adkauft, des\u00adsen Gesch\u00e4fts\u00admo\u00addell auf der Erfas\u00adsung, Spei\u00adche\u00adrung und Aus\u00adwer\u00adtung per\u00adso\u00adnen\u00adbe\u00adzo\u00adge\u00adner Daten f\u00fcr den opti\u00admier\u00adten Ver\u00adkauf von Wer\u00adbung basiert. Um Jan Koum zu zitie\u00adren<\/a>:<\/p>\n

\u201c<\/span>Adver\u00adti\u00adsing isn\u2019t just the dis\u00adrup\u00adti\u00adon of aes\u00adthe\u00adtics, the insults to your intel\u00adli\u00adgence and the inter\u00adrup\u00adti\u00adon of your train of thought. At every com\u00adpa\u00adny that sells ads, a signi\u00adfi\u00adcant por\u00adti\u00adon of their engi\u00adnee\u00adring team spends their day tuning data mining, wri\u00adting bet\u00adter code to coll\u00adect all your per\u00adso\u00adnal data, upgrading the ser\u00advers that hold all the data and making sure it\u2019s all being log\u00adged and col\u00adla\u00adted and sli\u00adced and packa\u00adged and ship\u00adped out\u2026 And at the end of the day the result of it all is a slight\u00adly dif\u00adfe\u00adrent adver\u00adti\u00adsing ban\u00adner in your brow\u00adser or on your mobi\u00adle screen.<\/p>\n

Remem\u00adber, when adver\u00adti\u00adsing is invol\u00adved you the user are the pro\u00adduct.<\/strong>\u201d<\/p><\/blockquote>\n

Sicher\u00adlich ist nicht damit zu rech\u00adnen, dass kurz\u00adfris\u00adtig Wer\u00adbe\u00adban\u00adner in Whats\u00adApp ein\u00adge\u00adblen\u00addet wer\u00adden. Aktu\u00adell l\u00e4sst sich nur spe\u00adku\u00adlie\u00adren, wie Face\u00adbook gedenkt, sei\u00adne Neu\u00aderwer\u00adbung in die eige\u00adnen Diens\u00adte einzubinden.<\/p>\n

Update 19:00:<\/strong><\/p>\n

Sequoia Capi\u00adtal<\/em> ist nicht nur als Risi\u00adko\u00adka\u00adpi\u00adtal\u00adge\u00adber f\u00fcr Whats\u00adApp<\/em> in Erschei\u00adnung getre\u00adten, son\u00addern auch bereits f\u00fcr den zuvor eben\u00adfalls von Face\u00adbook f\u00fcr eine Mrd. US-Dol\u00adlar auf\u00adge\u00adkauf\u00adten Bil\u00adder\u00addienst Insta\u00adgram<\/em>. Laut der Nach\u00adrich\u00adten\u00adagen\u00adtur Bloom\u00adberg<\/a> war Sequoia Capi\u00adtal<\/em> urspr\u00fcng\u00adlich mit acht Mio. US-Dol\u00adlar bei Whats\u00adApp ein\u00adge\u00adstie\u00adgen, sp\u00e4\u00adter wur\u00adden zus\u00e4tz\u00adli\u00adche 50 Mio. US-Dol\u00adlar inves\u00adtiert. Die damals erwor\u00adbe\u00adnen 15 % am Unter\u00adneh\u00admen d\u00fcrf\u00adten jetzt zwi\u00adschen 3,0 und 3,5 Mrd. US-Dol\u00adlar fri\u00adsches Kapi\u00adtal in die Kas\u00adsen der Wag\u00adnis\u00adka\u00adpi\u00adtal-Gesell\u00adschaft gesp\u00fclt haben.<\/p>\n

Quel\u00adle:<\/strong> Pres\u00adse\u00admit\u00adtei\u00adlung<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nach dem B\u00f6r\u00adsen\u00adschluss in den USA<\/span> lie\u00df gestern Face\u00adbook die Bom\u00adbe plat\u00adzen: Das Unter\u00adneh\u00admen ver\u00adleibt sich den sehr belieb\u00adten Instant-Mes\u00adsa\u00adging-Dienst Whats\u00adApp f\u00fcr einen Kauf\u00adpreis von ins\u00adge\u00adsamt 19 Mrd. US-Dol\u00adlar ein. Der Kauf\u00adpreis f\u00fcr das vor f\u00fcnf Jah\u00adren gegr\u00fcn\u00adde\u00adte, rasant wach\u00adsen\u00adde Start\u00adup, wel\u00adches von ledig\u00adlich 32 Inge\u00adnieu\u00adren betrie\u00adben wird, (\u2026) Wei\u00adter\u00adle\u00adsen \u00bb<\/a><\/p>\n","protected":false},"author":8,"featured_media":1632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,11],"tags":[1020,545],"class_list":["post-8402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles","category-news","tag-facebook","tag-whatsapp","entry"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/8402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/comments?post=8402"}],"version-history":[{"count":7,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/8402\/revisions"}],"predecessor-version":[{"id":8461,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/posts\/8402\/revisions\/8461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/media\/1632"}],"wp:attachment":[{"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/media?parent=8402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/categories?post=8402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.planet3dnow.de\/cms\/wp-json\/wp\/v2\/tags?post=8402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}