SUNNYVALE, CA -- September 16, 2002 --Challenge me. Surprise me. Free me. AMD me. AMD (NYSE: AMD) today announced the launch of an extensive, integrated global print and online branding campaign. The campaign, themed “AMD me,” represents the most ambitious branding campaign in AMD’s 33 year history. The campaign is designed to build a strong, differentiated global brand.
The “AMD me” campaign will be directed at both the enterprise and home markets, and will launch in North America today. The campaign will launch across Europe, Asia Pacific, the Middle East, and Africa beginning September 23rd. The “AMD me” campaign as a whole is currently scheduled to run in major media across key global markets through the end of 2003.
“AMD is absolutely committed to listening to the needs of the marketplace and responding with products that best address those needs,” said Rob Herb, Executive Vice President, Chief Sales and Marketing Officer at AMD. “The ‘AMD me’ campaign is an excellent expression of our commitment as a business to build deep relationships with customers, and address the real-world needs of the global marketplace.”
The ad campaign, created by McCann-Erickson San Francisco, is a dynamic reflection of AMD’s brand truth. The essence of the AMD brand is that AMD has always worked with partners and customers to champion innovative, smart technology that enables both people and business to achieve more. AMD understands and is committed to addressing the growing frustrations of the global technology marketplace by providing products that respect and address real-world customer needs in a cost-effective way. For example, AMD’s forthcoming 64-bit AMD Athlon™ and AMD Opteron™ processors, based on Hammer technology, are designed to seamlessly run both 32- and 64-bit applications, effectively placing both enterprise and home customers in complete control of their transition from 32- to 64-bit computing while protecting their existing investments in 32-bit infrastructure.
“The ‘AMD me’ theme is intended to establish an empathetic, personal connection between AMD and those people around the world who are both interested in technology and considered technology influencers,” said Michael McLaren, Executive Vice President and Director, Client Services at McCann-Erickson. “AMD’s goal is to never stop finding ways to help their customers work smarter and get the most out of their technology investment. By sharing AMD’s brand truth among this target audience, with a powerful campaign is expected to generate over 285 million impressions worldwide, we anticipate a grass roots-effect that will positively impact AMD’s business and drive demand for the company’s already highly-anticipated 64-bit product line.”
The integrated print and online campaign will begin with launch ads appearing in today’s issue of The Wall Street Journal, and the September 23rd issue of Business Week. The campaign will also be featured in both the print and online versions of major business, technology and IT trade media for a 360-degree AMD branding experience."
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