AMD and Havok announce plans to optimize physics processing on the AMD platform
SUNNYVALE and SAN FRANSISCO, Calif. -- June 12, 2008 --AMD (NYSE: AMD) and Havok today announced plans to jointly investigate the optimization of physics effects utilizing AMD’s full line of products.
With over 100 developers and 300 leading titles already using Havok’s physics engine - Havok Physics – the company has clearly defined its position as the leading developer of game physics. By working together, both companies are demonstrating their commitment to open standards and continued support for the needs of the game community.
“As the complexity and visual fidelity of video games increases, AMD wants to take advantage of opportunities to improve the game experience,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “By working with the clear market leader in physics software, AMD can optimize our platforms to consistently deliver the best possible visual experience to the gamer.”
Havok Physics scales extremely well across the entire family of AMD processors, including quad-core products such as the AMD Phenom™ X4. As part of the collaboration, Havok and AMD plan to further optimize the full range of Havok technologies on AMD x86 superscalar processors. The two companies will also investigate the use of AMD’s massively parallel ATI Radeon GPUs to manage appropriate aspects of physical world simulation in the future.
“The success of Havok as a cross platform software company is predicated on our willingness to listen to the needs of our customers,” said David O’Meara, managing director of Havok. “The feedback that we consistently receive from leading game developers is that core game play simulation should be performed on CPU cores. The clear priority of game developers is performance and scalability on of the CPU. Beyond core simulation, however, the capabilities of massively parallel products offer technical possibilities for computing certain types of simulation. We look forward to working with AMD to explore these possibilities.”
Today’s game experience demands a balanced platform approach, one that combines the right CPU and GPU horsepower. A number of game aspects, including advanced physics processing, are optimized for CPUs, while the latest DirectX 10.1 games demand the latest GPUs. AMD is striving to deliver the best of both worlds, with highly capable CPU and GPU technology that partners like Havok can use as their canvas to deliver the best experience possible.
"Physics is an important part of today's game experience, and in the quest for greater realism the usage and requirements of physics computation is expected to increase,” said Dean McCarron, principal analyst, Mercury Research. New technologies that improve physics simulation will enhance the gaming experience."
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit
http://www.amd.com.
About Havok
Havok, an Intel company, was founded in Dublin, Ireland in 1998, and is the premier provider of interactive software and services for digital media creators in the games and movie industries. With world leading expertise in physics, animation and tools, Havok’s business is to turn our customers’ creative aspirations into technical realities. Havok’s modular suite of tools gives power to the creator, making sure that our clients can reach new standards of realism and interactivity, while mitigating the overall cost and risks associated with creating today’s leading video games and movies.
Havok works in partnership with the world’s best known game developers - including Sony, Nintendo, Microsoft, EA, Ubisoft and Pandemic Studios. Havok’s cross-platform, professionally supported technology is available for the PlayStation®2, PLAYSTATION®3, PSP™, Xbox™, Xbox360™, Wii™, GameCube™, and the PC. Havok’s combination of superior technology and dedication to delivering for our customers every time has led to our technology being used in more than 150 of the world’s best known game titles, including BioShock, Halo 3, MotorStorm, Stranglehold, Crackdown, Age of Empires III and Cars.
Havok products have been used to drive special effects in movies such as Poseidon, The Matrix, Troy, Kingdom of Heaven and Charlie and the Chocolate Factory.
Havok has offices in Dublin, San Francisco, San Antonio, Calcutta, Munich, and Tokyo.
Havok.com, the Havok logo and the buzz-saw logo are trademarks of Havok.com Inc (or its licensors), in the United States and other countries. All other brand names, product names or trademarks belong to their respective holders.
