AMD Radeon R7 260 GPU Brings Graphics Performance, Efficiency and Value

With Man­t­le API sup­port and Gra­phics Core Next (GCN) archi­tec­tu­re, the AMD Rade­on R7 260 GPU is an ide­al mid-ran­ge gam­ing gra­phics card

SUNNYVALE, Calif. — Dec. 17, 2013 AMD (NYSE: AMD) today announ­ced the AMD Rade­on™ R7 260 gra­phics card, the newest addi­ti­on to the AMD Rade­on™ R7 Series GPUs, a fami­ly of GPUs desi­gned for ever­y­day gamers and peo­p­le loo­king to boost the gra­phics per­for­mance of their PCs.

Based on AMD’s award-win­ning Gra­phics Core Next (GCN) archi­tec­tu­re, the AMD Rade­on R7 260 gra­phics card also sup­ports Man­t­le, an indus­try-acclai­med tech­no­lo­gy deve­lo­ped by AMD to enable today’s top game deve­lo­pers to design games which can harness the GCN-powered cores of both PCs and game con­so­les.  Man­t­le deli­vers a stream­li­ned deve­lo­p­ment pro­cess, and games enab­led with Man­t­le will speak the nati­ve lan­guage of the GCN archi­tec­tu­re, bene­fiting from hard­ware opti­miza­ti­on that unlocks revo­lu­tio­na­ry per­for­mance and image quality.

The AMD Rade­on R7 260 gra­phics card boasts the signa­tu­re fea­tures that set the Rade­on brand apart from the com­pe­ti­ti­on,” said Matt Skyn­ner, cor­po­ra­te vice pre­si­dent and gene­ral mana­ger, Gra­phics Busi­ness Unit, AMD. “We’re dedi­ca­ted to deli­ve­ring the best gam­ing pro­ces­sing tech­no­lo­gy and inno­va­ti­ve gam­ing expe­ri­en­ces through our line of acclai­med GPUs.”

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About AMD

AMD (NYSE: AMD) designs and inte­gra­tes tech­no­lo­gy that powers mil­li­ons of intel­li­gent devices, inclu­ding per­so­nal com­pu­ters, tablets, game con­so­les and cloud ser­vers that defi­ne the new era of sur­round com­pu­ting. AMD solu­ti­ons enable peo­p­le ever­y­whe­re to rea­li­ze the full poten­ti­al of their favo­ri­te devices and appli­ca­ti­ons to push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on, visit www.amd.com.