AMD Radeon R9 and R7 Series Graphics Cards Usher in a New Era of Gaming Realism

Ultra-reso­lu­ti­on gam­ing, asto­nis­hing audio and bare metal per­for­mance opti­miza­ti­on beco­me rea­li­ty with intro­duc­tion of AMD Rade­on R9 and R7 Series of GPUs, AMD TrueAu­dio tech­no­lo­gy and Mantle#

SUNNYVALE, Calif. —9/25/2013 

AMD (NYSE: AMD) today unvei­led the AMD Rade­on™ R9 290X, R9 290, R9 280X, R9 270X, R7 260X and R7 250 gra­phics cards, AMD’s first GPUs in a new era of gam­ing defi­ned by UltraHD dis­plays, rene­wed vigor in game engi­ne deve­lo­p­ment, and a new gene­ra­ti­on of gamers that expect a more immersi­ve enter­tain­ment expe­ri­ence. AMD also intro­du­ced the world to Man­t­le and AMD TrueAu­dio tech­no­lo­gy, the latest inno­va­tions that rede­fi­ne the GPU by enab­ling both gamers and game deve­lo­pers with unpre­ce­den­ted audio and per­for­mance enhance­ments for com­pa­ti­ble games1,2.

The AMD Rade­on R9 and R7 Series gra­phics cards are new GPUs for a new era in gam­ing,” said Matt Skyn­ner, cor­po­ra­te vice pre­si­dent and gene­ral mana­ger, Gra­phics Busi­ness Unit, AMD. “This era is shaped by ultra-reso­lu­ti­on gam­ing and an exci­ting new gene­ra­ti­on of high­ly-anti­ci­pa­ted games like ‘Batt­le­field™ 4.’ But it’s also an era shaped in a very powerful way by our own Uni­fied Gam­ing Stra­tegy; we’ve tea­m­ed up with the world’s top game deve­lo­pers to estab­lish a com­pre­hen­si­ve port­fo­lio of games that you can maxi­mi­ze to their full poten­ti­al only with AMD Rade­on™ graphics.”

Mantle and Graphics Core Next: Simplifying Cross-Platform Game Development

The award-win­ning Gra­phics Core Next (GCN) archi­tec­tu­re in the AMD Rade­on R9 and R7 Series gra­phics cards con­ti­nues to ser­ve as a dri­ving force behind the Uni­fied Gam­ing Stra­tegy, AMD’s approach to pro­vi­ding a con­sis­tent gam­ing expe­ri­ence on the PC, in the living room or over the cloud — all powered by AMD Rade­on gra­phics found in AMD gra­phics cards and acce­le­ra­ted pro­ces­sing units (APUs). The four pil­lars of the Uni­fied Gam­ing Stra­tegy — con­so­le, cloud, con­tent and cli­ent — come tog­e­ther with the intro­duc­tion of Mantle.

With Man­t­le, games like DICE’s “Batt­le­field 4” will be empowered with the abili­ty to speak the nati­ve lan­guage of the Gra­phics Core Next archi­tec­tu­re, pre­sen­ting a deeper level of hard­ware opti­miza­ti­on no other gra­phics card manu­fac­tu­rer can match. Man­t­le also assists game deve­lo­pers in brin­ging games to life on mul­ti­ple plat­forms by lever­aging the com­mo­n­a­li­ties bet­ween GCN-powered PCs and con­so­les for a simp­le game deve­lo­p­ment process.

With the intro­duc­tion of Man­t­le, AMD soli­di­fies its posi­ti­on as the lea­ding pro­vi­der of fast and effi­ci­ent game deve­lo­p­ment plat­forms. Man­t­le will be detail­ed fur­ther at the AMD Deve­lo­per Sum­mit, APU13, taking place Nov. 11–13 in San Jose, Calif.

AMD TrueAudio Technology: World’s First Programmable Audio Pipeline

AMD TrueAu­dio tech­no­lo­gy marks a new fron­tier in rea­lism for PC gamers. AMD TrueAu­dio tech­no­lo­gy empowers game deve­lo­pers with a pro­gramma­ble audio pipe­line on the GPU, invi­ting them to put their uni­que artis­tic fin­ger­print on in-game audio in the same way that the pro­gramma­ble gra­phics pipe­line brought unfet­te­red artis­tic visi­on to PC gra­phics. Enab­led games can fea­ture more rea­li­stic envi­ron­men­tal dyna­mics, a richer tapestry of sound effects, breath­ta­king direc­tion­al audio and more.

AMD TrueAu­dio tech­no­lo­gy enhan­ces audio rea­lism by simu­la­ting the human brain’s per­cep­ti­on of real-world sound, working in con­cert with the user’s exis­ting audio hard­ware to recrea­te a life­li­ke expe­ri­ence in upco­ming games like “THIEF” by Squa­re Enix or “Lich­dom” by Xavi­ant Games.

AMD Multi-Display Technology: Redesigned for Ultra-resolution Gaming

The arri­val of the next-gene­ra­ti­on AMD Rade­on gra­phics cards also marks a new chap­ter in AMD’s his­to­ric sup­port for stun­ning dis­play con­fi­gu­ra­ti­ons. AMD Rade­on R9 and R7 Series gra­phics cards are made for gam­ing on UltraHD (3840x2160) dis­plays, inclu­ding sup­port for non-tiled 2160p60 dis­plays with a future AMD Cata­lyst™ dri­ver release. In addi­ti­on, gamers more accus­to­med to AMD Eye­fi­ni­ty mul­ti-dis­play tech­no­lo­gy will be freed to use vir­tual­ly any com­bi­na­ti­on of dis­play out­puts when con­nec­ting matching moni­tors to the DVI or HDMI® out­puts on their system.

AMD Rade­on R9 and R7 Series gra­phics cards will be available for purcha­se in the near future.

Supporting Resources

About AMD

AMD (NYSE: AMD) designs and inte­gra­tes tech­no­lo­gy that powers mil­li­ons of intel­li­gent devices, inclu­ding per­so­nal com­pu­ters, tablets, game con­so­les and cloud ser­vers that defi­ne the new era of sur­round com­pu­ting. AMD solu­ti­ons enable peo­p­le ever­y­whe­re to rea­li­ze the full poten­ti­al of their favo­ri­te devices and appli­ca­ti­ons to push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on, visit www.amd.com.

Cautionary Statement

This press release con­ta­ins for­ward-loo­king state­ments con­cer­ning AMD, the timing of the avai­la­bi­li­ty of its Rade­on gra­phics pro­ducts, AMD dri­ver updates and func­tion­a­li­ty of AMD’s gra­phics pro­ducts, which are made pur­su­ant to the safe har­bor pro­vi­si­ons of the Pri­va­te Secu­ri­ties Liti­ga­ti­on Reform Act of 1995. For­ward-loo­king state­ments are com­mon­ly iden­ti­fied by words such as “belie­ves, “expects,” “may,” “will,” “should,” “seeks,” “intends,” “pro for­ma,” “esti­ma­tes,” “anti­ci­pa­tes,” “plans,” “pro­jects,” and other terms with simi­lar mea­ning. Inves­tors are cau­tio­ned that the for­ward-loo­king state­ments in this release are based on cur­rent beliefs, assump­ti­ons and expec­ta­ti­ons, speak only as of the date of this release and invol­ve risks and uncer­tain­ties that could cau­se actu­al results to dif­fer mate­ri­al­ly from cur­rent expec­ta­ti­ons. Risks include the pos­si­bi­li­ty that Intel Corp.’s pri­cing, mar­ke­ting and reba­ting pro­grams, pro­duct bund­ling, stan­dard set­ting, new pro­duct intro­duc­tions or other acti­vi­ties may nega­tively impact the company’s plans that the com­pa­ny will requi­re addi­tio­nal fun­ding and may be unable to rai­se suf­fi­ci­ent capi­tal on favorable terms, or at all; that cus­to­mers stop buy­ing the company’s pro­ducts or mate­ri­al­ly redu­ce their ope­ra­ti­ons or demand for the company’s pro­ducts; that the com­pa­ny may be unable to deve­lop, launch and ramp new pro­ducts and tech­no­lo­gies in the volu­mes that are requi­red by the mar­ket at matu­re yields on a time­ly basis; that the company’s third par­ty foundry sup­pli­ers will be unable to tran­si­ti­on the company’s pro­ducts to advan­ced manu­fac­tu­ring pro­cess tech­no­lo­gies in a time­ly and effec­ti­ve way or to manu­fac­tu­re the company’s pro­ducts on a time­ly basis in suf­fi­ci­ent quan­ti­ties and using com­pe­ti­ti­ve pro­cess tech­no­lo­gies; that the com­pa­ny will be unable to obtain suf­fi­ci­ent manu­fac­tu­ring capa­ci­ty or com­pon­ents to meet demand for its pro­ducts or will not ful­ly uti­li­ze its pro­jec­ted manu­fac­tu­ring capa­ci­ty needs at GLOBALFOUNDRIES (GF) micro­pro­ces­sor manu­fac­tu­ring faci­li­ties; that the company’s requi­re­ments for wafers will be less than the fixed num­ber of wafers that it agreed to purcha­se from GF or GF encoun­ters pro­blems that signi­fi­cant­ly redu­ce the num­ber of func­tion­al die it recei­ves from each wafer; that the com­pa­ny is unable to suc­cessful­ly imple­ment its long-term busi­ness stra­tegy; that the com­pa­ny inac­cu­ra­te­ly esti­ma­tes the quan­ti­ty or type of pro­ducts that its cus­to­mers will want in the future or will ulti­m­ate­ly end up purcha­sing, resul­ting in excess or obso­le­te inven­to­ry; that the com­pa­ny is unable to mana­ge the risks rela­ted to the use of its third-par­ty dis­tri­bu­tors and add-in-board (AIB) part­ners or offer the appro­pria­te incen­ti­ves to focus them on the sale of the company’s pro­ducts; that the com­pa­ny may be unable to main­tain the level of invest­ment in rese­arch and deve­lo­p­ment that is requi­red to remain com­pe­ti­ti­ve; that the­re may be unex­pec­ted varia­ti­ons in mar­ket growth and demand for the company’s pro­ducts and tech­no­lo­gies in light of the pro­duct mix that it may have available at any par­ti­cu­lar time; that glo­bal busi­ness and eco­no­mic con­di­ti­ons, inclu­ding PC mar­ket con­di­ti­ons, will not impro­ve or will wor­sen; that demand for com­pu­ters will be lower than curr­ent­ly expec­ted; and the effect of poli­ti­cal or eco­no­mic insta­bi­li­ty, dome­sti­cal­ly or inter­na­tio­nal­ly, on the company’s sales or sup­p­ly chain. Inves­tors are urged to review in detail the risks and uncer­tain­ties in the company’s Secu­ri­ties and Exch­an­ge Com­mis­si­on filings, inclu­ding but not limi­t­ed to the Quar­ter­ly Report on Form 10‑Q for the quar­ter ended June 29, 2013.

AMD, the AMD Arrow logo, AMD Cata­lyst and Rade­on are trade­marks of Advan­ced Micro Devices, Inc. Other names are for infor­ma­tio­nal pur­po­ses only and may be trade­marks of their respec­ti­ve owners.

  1. Appli­ca­ti­on sup­port for Man­t­le is required.
  2. AMD TrueAu­dio tech­no­lo­gy is offe­red with sel­ect AMD Rade­on™ R9 and R7 200 Series GPUs and is desi­gned to impro­ve acou­stic rea­lism. Requi­res enab­led game or appli­ca­ti­on. Not all audio equip­ment sup­ports all audio effects; addi­tio­nal audio equip­ment may be requi­red for some audio effects. Not all pro­ducts fea­ture all tech­no­lo­gies — check with your com­po­nent or sys­tem manu­fac­tu­rer for spe­ci­fic capabilities.