In die­ser Sek­ti­on wer­den Pres­se­mit­tei­lun­gen der Her­stel­ler 1:1 ver­öf­fent­licht. Pla­net 3DNow! über­nimmt weder für die Rich­tig­keit der Anga­ben noch für die Art der For­mu­lie­rung jed­we­de Ver­ant­wor­tung. Die Anga­ben kön­nen sub­jek­tiv sein und geben nicht not­wen­di­ger­wei­se die Mei­nung der auf Pla­net 3DNow! schrei­ben­den Autoren wieder.

AMD Acceleration Amplifies Speed and Performance for New Adobe Creative Cloud Pro Video Features and Workflows Revealed at IBC 2014

Verfasst vonDr@

Opti­miza­ti­ons for Real-Time Editing, Effects and Color Gra­ding for a Wide Ran­ge of Came­ra For­mats Ensu­re the Best Expe­ri­ence for Ado­be Pre­mie­re Pro CC, Ado­be Speed­Gra­de CC and Media Enco­der CC Users

AMSTERDAM, THE NETHERLANDS — (Mar­ket­wired) — 09/09/14 — IBC 2014 (Booth 7.H35) – AMD (NYSE: AMD) today announ­ced that AMD A‑Series APUs, AMD Rade­on™ gra­phics and AMD Fire­Pro™ pro­fes­sio­nal gra­phics deli­ver supe­ri­or per­for­mance to unlock the full poten­ti­al of the latest fea­tures and capa­bi­li­ties announ­ced by Ado­be for its flag­ship Ado­be® Crea­ti­ve Cloud® pro­fes­sio­nal video tools and workflows.

New high per­for­mance AMD-powered Open­CL™ debaye­ring for Phan­tom Cine and Canon RAW came­ra for­mats joins pre­vious­ly unan­noun­ced debaye­ring of RedR3D, Cine­maDNG, and Black­ma­gic Pocket Cine­ma Came­ra JPEG for­mats, unlo­cking real-time editing, effects and color gra­ding for mas­si­ve pro­duc­tion pro­duc­ti­vi­ty and light­ning fast ren­de­ring to deli­ver pro­jects on time and at high quality.

“Speed and per­for­mance are essen­ti­al ingre­di­ents that ensu­re video pro­du­cers are pro­duc­ti­ve every day and suc­cessful­ly com­pe­te for busi­ness, enga­ge­ment and cli­ent satis­fac­tion,” said Ste­ve Belt, cor­po­ra­te vice pre­si­dent, Stra­te­gic Alli­ances and Plat­form Ena­blem­ent, AMD. “Pros know that they can rely on the com­bi­na­ti­on of Open­CL sup­port in Ado­be Crea­ti­ve Cloud and the asso­cia­ted AMD hard­ware acce­le­ra­ti­on to deli­ver a ste­ady stream of advan­ced tools that set them apart crea­tively and productively.”

“Adobe’s move to Crea­ti­ve Cloud has enab­led us to respond even fas­ter to hard­ware advance­ments in the indus­try,” said Simon Wil­liams, direc­tor of Stra­te­gic Rela­ti­ons at Ado­be. “AMD and Ado­be work in clo­se col­la­bo­ra­ti­on to pro­vi­de video pro­fes­sio­nals with a ste­ady stream of Open­CL-acce­le­ra­ted fea­tures that con­ti­nu­al­ly enhan­ce their abili­ty to stretch their crea­ti­ve boundaries.”

AMD and Ado­be engi­neers work clo­se­ly tog­e­ther to ensu­re that new fea­tures are opti­mi­zed to take full advan­ta­ge of Open­CL™ acce­le­ra­ti­on through the Mer­cu­ry Play­back Engi­ne, and tap the full per­for­mance capa­bi­li­ty of the enti­re spec­trum of AMD gra­phics pro­ces­sors. Tog­e­ther they have also opti­mi­zed the dozens of new fea­tures announ­ced this year and con­ti­nue to find ways to bring grea­ter per­for­mance to bear on exis­ting features.

Ado­be Crea­ti­ve Cloud includes the most up-to-date ver­si­ons of favo­ri­te Ado­be desk­top appli­ca­ti­ons such as Ado­be Pre­mie­re® Pro CC, Pho­to­shop® CC, After Effects® CC, Illus­tra­tor® CC, and more. AMD acce­le­ra­ti­on sup­ports the exci­ting new and enhan­ced fea­tures that will be dis­play­ed at IBC 2014 for Ado­be Crea­ti­ve Cloud pro video work­flows using Ado­be Pre­mie­re Pro CC, Ado­be Speed­Gra­de CC, and Ado­be Media Enco­der CC including:

  • A dra­ma­tic expan­si­on of debaye­ring sup­port for a wider ran­ge of popu­lar hard­ware for­mats. With this fea­ture, the Open­CL pipe­line taps AMD gra­phics tech­no­lo­gy to acce­le­ra­te the import and play­back of nati­ve media for­mats. Users can edit, add effects to and play­back the­se media files in real-time, wit­hout con­ver­si­on, direct­ly within Ado­be Pre­mier Pro CC. Final ren­ders are extre­me­ly fast and can be fur­ther acce­le­ra­ted using dual AMD GPUs for ama­zing speed.
  • A new AMD Open­CL-acce­le­ra­ted Con­so­li­da­te & Trans­code func­tion stream­li­nes the work­flow for archi­ving and moving lar­ge, com­plex pro­jects that are com­pri­sed of num­e­rous clips in varied for­mats. The tool crea­tes an archi­ve, in a sin­gle for­mat, of all the media used for a pro­ject. This speeds up and sim­pli­fies archi­ving of the con­tent for pro­jects and sequen­ces by stream­li­ning the con­tent and ren­de­ring it via a sin­gle codec. The out­put includes heads and tails so edi­tors can tweak pro­jects down the road.
  • The Open­CL-acce­le­ra­ted fea­the­ring masks tool now offers grea­ter fle­xi­bi­li­ty and increased con­trol over mask sel­ec­tion to signi­fi­cant­ly enhan­ce per­for­mance. This tool enables the crea­ti­ve to blend the edges of a mask for added subt­le­ty when they alter, cover, high­light or obscu­re spe­ci­fic ele­ments within video con­tent over time. Fea­the­red masks can be com­bi­ned with mask track­ing, crea­ting ani­ma­ted masks that auto­ma­ti­cal­ly track an object from frame to frame. Dyna­mic Link to Ado­be® After Effects® CC pro­vi­des access to a full palet­te of advan­ced track­ing tools.
  • The­se fea­tures and more will be on dis­play at IBC 2014 at the RAI Cent­re, Ams­ter­dam at AMD Booth 7.H35 and Ado­be Booth 7.G27. Visi­tors will be able to see demons­tra­ti­ons and expe­ri­ence first-hand the per­for­mance of the AMD-acce­le­ra­ted Ado­be Crea­ti­ve Cloud video work­flow across a broad ran­ge of work­sta­tions and gra­phics cards available for vir­tual­ly any bud­get. In addi­ti­on, AMD is plea­sed to be a spon­sor for this year’s Ado­be MAX 2014, Octo­ber 4–8, Los Ange­les for more infor­ma­ti­on: Ado­be MAX.

Sup­port­ing Resources:

About Ado­be Crea­ti­ve Cloud
With Crea­ti­ve Cloud, your crea­ti­ve apps are always evol­ving. At IBC, Ado­be is pre­vie­w­ing the next wave of inno­va­ti­on coming to the Crea­ti­ve Cloud video apps, inclu­ding Ado­be Pre­mie­re Pro CC and Ado­be After Effects CC. New advan­ces include times­aving media and pro­ject manage­ment fea­tures, and a refi­ned user inter­face with HiD­PI sup­port across all of the video desk­top apps. With fre­quent fea­ture releases, it’s easy for Crea­ti­ve Cloud mem­bers to stay up to speed on indus­try deve­lo­p­ments and new hard­ware and for­mats, inclu­ding new sup­port for the GoPro Cine­Form inter­me­dia­te codec and more. Learn more about new fea­tures coming to Ado­be Crea­ti­ve Cloud at www.adobe.com/go/video, or visit Ado­be at IBC Hall 7, Stand 7.G27.

About AMD
AMD (NYSE: AMD) designs and inte­gra­tes tech­no­lo­gy that powers mil­li­ons of intel­li­gent devices, inclu­ding per­so­nal com­pu­ters, tablets, game con­so­les and cloud ser­vers that defi­ne the new era of sur­round com­pu­ting. AMD solu­ti­ons enable peo­p­le ever­y­whe­re to rea­li­ze the full poten­ti­al of their favo­ri­te devices and appli­ca­ti­ons to push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on, visit www.amd.com.

AMD, the AMD Arrow logo, Rade­on and Fire­Pro are trade­marks of Advan­ced Micro Devices, Inc. Other names are for infor­ma­tio­nal pur­po­ses only and may be trade­marks of their respec­ti­ve owners. Open­CL and the Open­CL logo are trade­marks of Apple Inc. used by per­mis­si­on by Khronos.