New AMD Fire­Pro Pro­fes­sio­nal Gra­phics Join With Hard­ware and Soft­ware Indus­try Lea­ders to Deli­ver High Qua­li­ty Per­for­mance and Pro­duc­ti­vi­ty for Broad­cast Work­sta­tion Applications

AMSTERDAM, THE NETHERLANDS — (Mar­ket­wired) — 09/12/14 — To empower broad­cast cus­to­mers with pro­duc­ti­vi­ty and per­for­mance for excep­tio­nal 4K work­flows, AMD (NYSE: AMD) is show­ca­sing new AMD Fire­Pro™ W‑series pro­fes­sio­nal gra­phics along­side hard­ware and soft­ware indus­try lea­ders Ado­be, AJA, ASSIMILATE, Auto­desk, Black­ma­gic Design, Dell, FUJITSU, HP, Super­Mi­cro, RealVNC™, and The Foundry with hands-on demons­tra­ti­ons at IBC 2014.

“Broad­cast work­sta­tions fea­turing AMD pro­fes­sio­nal gra­phics bene­fit from increased GPU memo­ry sizes1, supe­ri­or mul­ti-dis­play 4K capa­bi­li­ties, dri­ver qua­li­ty and cer­ti­fied ISV appli­ca­ti­ons, enab­ling users to sim­ply do more, fas­ter,” said David Cum­mings, seni­or direc­tor and gene­ral mana­ger, Pro­fes­sio­nal Gra­phics at AMD. “AMD con­ti­nues to col­la­bo­ra­te with indus­try lea­ding hard­ware and soft­ware com­pa­nies to pro­vi­de broad­cast pro­fes­sio­nals with bet­ter tools to deli­ver high-qua­li­ty con­tent and results in 4K and beyond.”

“ASSIMILATE’s SCRATCH® soft­ware is lea­ding the way for 4K pro­duc­tion dai­lies and digi­tal inter­me­dia­te work­flows for fea­ture films, TV shows and com­mer­cials,” said Ste­ve Ban­ner­man, VP of Mar­ke­ting for ASSIMILATE. “SCRATCH out­per­forms by ful­ly exploi­ting the power of GPU tech­no­lo­gy, such as with AMD Fire­Pro Gra­phics. The new AMD Fire­Pro W8100 card fea­tured in the Dell Pre­cis­i­on T7810 sys­tem real­ly rai­ses the game for SCRATCH artists, deli­ve­ring real-time 4K per­for­mance — even with the most com­plex color-gra­des and comps appli­ed. This level of pri­ce-per­for­mance is what our artists demand, and the AMD plus Dell com­bi­na­ti­on real­ly delivers.”

“Our VNC® remo­te access soft­ware is being inte­gra­ted into a wide ran­ge of pro­ducts in vir­tual­ly every indus­try sec­tor, and we are deligh­ted that the AMD RapidFi­re SDK is now also fea­turing the tech­no­lo­gy fol­lo­wing our col­la­bo­ra­ti­on with AMD,” said Richard Pickul, Stra­te­gic Alli­ances Mana­ger of RealVNC. “By inte­gra­ting VNC with AMD RapidFi­re SDK we’­re pro­vi­ding users with the abili­ty to con­nect to the­se high-end com­pu­ters, main­tai­ning the same gre­at per­for­mance, from ano­ther com­pu­ter or mobi­le device. Anyo­ne visi­ting IBC 2014 will able to view this new tech­no­lo­gy on the AMD stand.”

At the AMD stand at IBC 2014, atten­de­es will have the oppor­tu­ni­ty to expe­ri­ence a ran­ge of work­flow demons­tra­ti­ons powered by AMD Fire­Pro pro­fes­sio­nal gra­phics, including:

• New and enhan­ced fea­tures for Ado­be® Crea­ti­ve Clou­dR® video work­flows using Ado­be Pre­mie­re® Pro CC, Ado­be Speed­Gra­de™ CC, and Ado­be Media Enco­der CC on AMD Fire­Pro pro­fes­sio­nal gra­phics with Open­CL™ acce­le­ra­ted 4K video editing, com­po­si­ting and effects;
• The Foundry’s open beta of the NUKE 9 ran­ge which includes NUKE STUDIO, NUKE and NUKEX. The new ran­ge intro­du­ces sup­port for the Apple Mac Pro and the AMD Fire­Pro™ D series cards;
• ASSIMILATE SCRATCH® tech­ni­cal demons­tra­ti­on of raw file video pro­ces­sing, editing, com­po­si­ting and color correction;
• Auto­desk demons­tra­ti­on fea­turing Auto­desk Maya with Bul­let Phy­sics and 3ds Max com­bi­ned with a Fuji­tsu Cel­si­us R930 Workstation;
• AJA demons­tra­ti­on of DirectGMA sup­port­ing SDI video stream video direct­ly to and from AMD Fire­Pro graphics;
• Black­ma­gic DaVin­ci Resol­ve demons­tra­ti­on of real-time video post-pro­ces­sing effects pre­views and color correction;
• RealVNC demons­tra­ti­on of secu­re high-end VDI that uses H264 and AMD Fire­Pro GPUs to offer fast real-time remo­te access and control;
• Dell Pre­cis­i­on™ Work­sta­tion fami­ly that deli­vers out­stan­ding per­for­mance and sta­bi­li­ty while giving crea­ti­ve desi­gners and pro­fes­sio­nals a relia­ble plat­form for deman­ding ISV applications;
• HP Z Work­sta­tions fea­turing power, per­for­mance, and relia­bi­li­ty for com­plex post-pro­ces­sing effects on a fea­ture film, or tex­tu­ring TV animations;
• Fuji­tsu Cel­si­us R930 work­sta­tions fea­turing AMD Fire­Pro™ W9100 gra­phics cards that deli­ver unpar­al­le­led usa­bi­li­ty, out­stan­ding per­for­mance and expan­da­bili­ty to sca­le to the level of per­for­mance requi­red by work­sta­tion users.

The new AMD Fire­Pro W‑series pro­fes­sio­nal cards along with indus­try hard­ware and soft­ware com­pa­nies will be on dis­play at IBC 2014 at the RAI Cent­re, Ams­ter­dam at AMD Booth 7.H35.

Sup­port­ing Resources

• Find more infor­ma­ti­on about AMD Fire­Pro™ Graphics
• Find more infor­ma­ti­on about AMD
• Learn more about appli­ca­ti­ons cer­ti­fied for AMD FirePro
• Learn more about AMD and Ado­be at IBC 2014
• Learn more about AMD per­for­mance for Ado­be pro video features
• Learn more about AMD Fire­Pro and DirectGMA
• Beco­me a fan of AMD on Facebook
• Fol­low AMD pro­fes­sio­nal gra­phics on Twit­ter- @AMDFirePro

About AMD
AMD (NYSE: AMD) designs and inte­gra­tes tech­no­lo­gy that powers mil­li­ons of intel­li­gent devices, inclu­ding per­so­nal com­pu­ters, tablets, game con­so­les and cloud ser­vers that defi­ne the new era of sur­round com­pu­ting. AMD solu­ti­ons enable peo­p­le ever­y­whe­re to rea­li­ze the full poten­ti­al of their favo­ri­te devices and appli­ca­ti­ons to push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on, visit www.amd.com.

AMD, the AMD Arrow logo and Fire­Pro are trade­marks of Advan­ced Micro Devices, Inc. Other names are for infor­ma­tio­nal pur­po­ses only and may be trade­marks of their respec­ti­ve owners. Open­CL and the Open­CL logo are trade­marks of Apple Inc. used by per­mis­si­on by Khronos.

1 Com­pared to the pre­vious gene­ra­ti­on of AMD Fire­Pro™ pro­fes­sio­nal graphics

Source: Advan­ced Micro Devices