AMD ver­kün­det stolz, dass die AMD Liquid­VR-Tech­no­lo­gie, die haus­ei­ge­ne Initia­ti­ve für ein mög­lichst kom­for­ta­bles und rea­lis­ti­sches Erleb­nis der vir­tu­el­len Rea­li­tät (VR), mit dem pres­ti­ge­träch­ti­gen Lumie­re Award für Inno­va­ti­on in der Unter­hal­tungs­tech­no­lo­gie aus­ge­zeich­net wor­den ist. Die­ser wur­de von der Advan­ced Ima­ging Socie­ty anläss­lich der 7. jähr­li­chen Tech­no­lo­gy and New Pro­duct Awards in den Para­mount Pic­tures Stu­di­os im kali­for­ni­schen Hol­ly­wood (USA) ver­lie­hen. „Wir füh­len uns geehrt, dass die Indus­trie AMD Liquid­VR als die Zukunft auf dem Feld der krea­ti­ven Küns­te und Wis­sen­schaf­ten in Hol­ly­wood betrach­tet,“ sag­te Raja Kodu­ri, Seni­or Vize-Prä­si­dent und Chef­ar­chi­tekt der Rade­on Tech­no­lo­gies Group von AMD.

AMD Liquid­VR™ Tech­no­lo­gy Wins Pres­ti­gious Lumie­re Award

— AMD Liquid­VR™ tech­no­lo­gy reco­gni­zed as a new tech­no­lo­gy dri­ving the crea­ti­ve indus­try for­ward by the Advan­ced Ima­ging Socie­ty, repre­sen­ting pre­mier Hol­ly­wood stakeholders — 

HOLLYWOOD, Cali­for­nia — Octo­ber 5, 2015 — AMD (NASDAQ: AMD) today announ­ced AMD Liquid­VR™ tech­no­lo­gy, an AMD initia­ti­ve dedi­ca­ted to making vir­tu­al rea­li­ty (VR) expe­ri­en­ces as com­for­ta­ble and rea­li­stic as pos­si­ble, was reco­gni­zed with the pres­ti­gious Lumie­re Award by the Advan­ced Ima­ging Socie­ty for inno­va­ti­on in enter­tain­ment tech­no­lo­gy at the 7th Annu­al Tech­no­lo­gy and New Pro­duct Awards Lun­che­on at the Para­mount Pic­tures Stu­di­os on the Para­mount Lot in Hol­ly­wood, Calif.

“We are hono­red by the indus­try reco­gni­ti­on of AMD Liquid­VR™ as the future in the field of crea­ti­ve arts and sci­en­ces in Hol­ly­wood,” said Raja Kodu­ri, seni­or vice pre­si­dent and chief archi­tect, Rade­on Tech­no­lo­gies Group, AMD. “With AMD Liquid­VR™ tech­no­lo­gy, deve­lo­pers in the film indus­try to deve­lo­pers in gam­ing, medi­ci­ne, rese­arch and edu­ca­ti­on can ful­ly unlock the GPU hor­se­power in Rade­on™ and tog­e­ther, we can crea­te breath­ta­king and revo­lu­tio­na­ry VR experiences.”

AMD’s pio­nee­ring VR tech­no­lo­gy is poi­sed to bring bet­ter con­tent, com­fort, and com­pa­ti­bi­li­ty to VR appli­ca­ti­ons. Gui­ded by clo­se col­la­bo­ra­ti­on with key tech­no­lo­gy part­ners and deve­lo­pers in the eco­sys­tem, Liquid­VR™ uses AMD’s GPU soft­ware and hard­ware sub-sys­tems to tack­le the com­mon issues and pit­falls of achie­ving “pre­sence” — a sta­te of immersi­ve awa­re­ness whe­re situa­tions, objects, or cha­rac­ters within the vir­tu­al world seem “real.”

The Lumie­re Award by the Advan­ced Ima­ging Socie­ty reco­gni­zes new tech­no­lo­gies and pro­ducts in the mar­ket­place that are dri­ving the crea­ti­ve indus­try for­ward. With the man­da­te of informing crea­ti­ve pro­fes­sio­nals of emer­ging inno­va­tions and cut­ting-edge tech­no­lo­gies, Advan­ced Ima­ging Socie­ty repres­ents the world’s lea­ding com­pa­nies and orga­niza­ti­ons in crea­ti­ve arts and sciences.

Sup­port­ing Resources

• Beco­me a fan of AMD on Face­book
• Fol­low AMD on Twit­ter
• Learn more about AMD Liquid­VR™ technology
• Learn more about the Advan­ced Ima­ging Society

About AMD

For more than 45 years, AMD has dri­ven inno­va­ti­on in high-per­for­mance com­pu­ting, gra­phics, and visua­liza­ti­on tech­no­lo­gies ― the buil­ding blocks for gam­ing, immersi­ve plat­forms, and the dat­a­cen­ter. Hundreds of mil­li­ons of con­su­mers, lea­ding For­tu­ne 500 busi­nesses, and cut­ting-edge sci­en­ti­fic rese­arch faci­li­ties around the world rely on AMD tech­no­lo­gy dai­ly to impro­ve how they live, work, and play. AMD employees around the world are focu­sed on buil­ding gre­at pro­ducts that push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on about how AMD is enab­ling today and inspi­ring tomor­row, visit the AMD (NASDAQ: AMD) web­site, blog, Face­book and Twit­ter pages.