Appoint­ment streng­then focus on key regi­ons in sup­port of dri­ving deeper cus­to­mer and part­ner relationships

FLEET, UK — NOVEMBER 4 , 2015 —AMD (NASDAQ: AMD) today announ­ced that Cor­po­ra­te Vice Pre­si­dent World­wi­de Com­po­nent Chan­nel Dar­ren Gras­by, 45, has been appoin­ted to the new­ly-crea­ted posi­ti­on of pre­si­dent of AMD EMEA (Euro­pe, Midd­le East and Africa).

“EMEA is a key regi­on with a broad set of important cus­to­mers, part­ners and mar­kets for AMD.  Dar­ren is a pro­ven lea­der who is ide­al­ly sui­ted to dri­ve deeper cus­to­mer, part­ner, and stake­hol­der rela­ti­onships across EMEA as a part of hel­ping AMD accom­plish our long-term busi­ness goals,” said Dr. Lisa Su, pre­si­dent and chief exe­cu­ti­ve offi­cer at AMD. “Over the past eight years Dar­ren has pro­ven to be an effec­ti­ve and results-dri­ven lea­der.  This new role will allow him to broa­den his influence and reach in sup­port­ing AMD’s cus­to­mers, part­ners and employees while also pro­mo­ting and enhan­cing our regio­nal repu­ta­ti­on and pro­mi­nence as an inno­va­ti­ve tech­no­lo­gy pioneer.”

Com­men­ting on his appoint­ment, Dar­ren Gras­by said: “I am hono­red to take on this role, par­ti­cu­lar­ly as it allows me to pro­mo­te AMD’s tech­no­lo­gy lea­der­ship and high­light the inno­va­ti­on that is cen­tral to AMD’s busi­ness phi­lo­so­phy across a broad geo­gra­phic regi­on. At our core, AMD is focu­sed on buil­ding gre­at pro­ducts to the bene­fit of our part­ners and cus­to­mers. EMEA is wide­ly renow­ned as a strong­hold of oppor­tu­ni­ty and I’m exci­ted to expand our pipe­line for suc­cess across the region.”

About Dar­ren Grasby

Dar­ren Gras­by is Cor­po­ra­te Vice Pre­si­dent World­wi­de Com­po­nent Chan­nel and Gene­ral Mana­ger for AMD in Euro­pe. In his role he is respon­si­ble for dri­ving AMD’s Glo­bal Chan­nel and Regio­nal OEM sales orga­niza­ti­on while buil­ding bet­ter and clo­ser rela­ti­onships with key cus­to­mers and influen­cers and dri­ving the plat­form mes­sa­ge into the com­po­nent chan­nel. With AMD sin­ce 2007 and based in UK, pre­vious­ly Dar­ren ser­ved as Cor­po­ra­te Vice Pre­si­dent Sales & Mar­ke­ting for the EMEA regi­on. Pri­or to that, he held the posi­ti­on of Cor­po­ra­te Vice Pre­si­dent of EMEA Chan­nel and SMB Manage­ment at AMD lea­ding an orga­niza­ti­on that cover­ed Euro­pe and emer­ging regi­ons, inclu­ding the Midd­le East and Rus­sia. He was instru­men­tal in com­bi­ning the Chan­nel sales orga­niza­ti­on in EMEA under one sales team, dri­ving the AMD plat­form mes­sa­ge, gro­wing embedded and local OEMs and incre­asing sales covera­ge across EMEA. Dar­ren has been in the high-tech indus­try for over 20 years, with more than 16 years of expe­ri­ence focu­sed on PC/peripheral manu­fac­tu­ring faci­li­ties across the glo­be. Pri­or to his ten­ure at AMD, he foun­ded and led seve­ral suc­cessful regio­nal com­pu­ter manu­fac­tu­ring companies.

About AMD

For more than 45 years AMD has dri­ven inno­va­ti­on in high-per­for­mance com­pu­ting, gra­phics, and visua­liza­ti­on tech­no­lo­gies ― the buil­ding blocks for gam­ing, immersi­ve plat­forms, and the dat­a­cen­ter. Hundreds of mil­li­ons of con­su­mers, lea­ding For­tu­ne 500 busi­nesses, and cut­ting-edge sci­en­ti­fic rese­arch faci­li­ties around the world rely on AMD tech­no­lo­gy dai­ly to impro­ve how they live, work, and play. AMD employees around the world are focu­sed on buil­ding gre­at pro­ducts that push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on about how AMD is enab­ling today and inspi­ring tomor­row, visit the AMD (NASDAQ: AMD) web­site, blog, Face­book and Twit­ter pages.

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