AMD Selects SAPPHIRE as Exclusive Global Distribution Partner for AMD FirePro Professional Graphics

AMD teams with an ide짯al part짯ner, SAPPHIRE, to enhan짯ce the inter짯na짯tio짯nal dis짯tri짯bu짯ti짯on of AMD Fire짯Pro Pro짯fes짯sio짯nal Graphics 

SUNNYVALE, Calif.  10/1/2013 

AMD (NYSE: AMD) today announ짯ced SAPPHIRE Tech짯no짯lo짯gy as its exclu짯si짯ve glo짯bal dis짯tri짯bu짯ti짯on part짯ner for AMD Fire짯Pro꽓 pro짯fes짯sio짯nal gra짯phics. An inter짯na짯tio짯nal sup짯pli짯er and lea짯ding manu짯fac짯tu짯rer of inno짯va짯ti짯ve tech짯no짯lo짯gies, SAPPHIRE has suc짯cessful짯ly col짯la짯bo짯ra짯ted with AMD for more than a deca짯de, mana짯ging AMD pro짯ducts in various mar짯kets and acting as an AMD Fire짯Pro pro짯fes짯sio짯nal gra짯phics chan짯nel part짯ner in Asia.

The dis짯tri짯bu짯ti짯on part짯ner짯ship will be bene짯fi짯ci짯al in dri짯ving stron짯ger sup짯port for AMD Fire짯Pro pro짯fes짯sio짯nal gra짯phics by deli짯ve짯ring new dis짯tri짯bu짯ti짯on resour짯ces to AMD셲 chan짯nel eco짯sys짯tem com짯pa짯nies worldwide.

For many years we have enjoy짯ed a strong, pro짯duc짯ti짯ve and mutual짯ly bene짯fi짯ci짯al rela짯ti짯onship with SAPPHIRE. This new col짯la짯bo짯ra짯ti짯on marks yet ano짯ther exci짯ting step in our award-win짯ning AMD gra짯phics histo짯ry by ope짯ning up new mar짯kets for AMD Fire짯Pro, said David Cum짯mings, seni짯or direc짯tor and gene짯ral mana짯ger, Pro짯fes짯sio짯nal Gra짯phics at AMD. AMD is com짯mit짯ted to growth in the pro짯fes짯sio짯nal gra짯phics mar짯ket, and as we build on the suc짯cess of AMD Fire짯Pro, we sought out a dis짯tri짯bu짯ti짯on part짯ner that would allow us to broa짯den our reach, sup짯port gro짯wing sales and embrace new oppor짯tu짯ni짯ties. SAPPHIRE was the natu짯ral choice.

The com짯pa짯ny enga짯ged SAPPHIRE to deli짯ver focu짯sed dis짯tri짯bu짯ti짯on on a glo짯bal basis. SAPPHIRE셲 expe짯ri짯ence in a varie짯ty of regi짯ons inclu짯ding more than five years in the Asia-Paci짯fic work짯sta짯tion mar짯ket enables AMD to ser짯vice the needs of even lar짯ger num짯bers of users throug짯hout the world.

We are very plea짯sed to be the pri짯ma짯ry cham짯pi짯on for the chan짯nel, said Adri짯an Thomp짯son, VP of Mar짯ke짯ting, SAPPHIRE. SAPPHIRE has expe짯ri짯ence in key pro짯fes짯sio짯nal mar짯kets that AMD Fire짯Pro tar짯gets inclu짯ding manu짯fac짯tu짯ring CAD, media and enter짯tain짯ment, dis짯play walls and more. By streng짯thening our asso짯cia짯ti짯on with AMD, both com짯pa짯nies win. We look for짯ward to our expan짯ded role to broa짯den the reach of AMD FirePro.

The dis짯tri짯bu짯ti짯on part짯ner짯ship is effec짯ti짯ve imme짯dia짯te짯ly, with AMD Fire짯Pro pro짯ducts dis짯tri짯bu짯ted in the chan짯nel through SAPPHIRE from Oct. 1, 2013. Mean짯while, ori짯gi짯nal equip짯ment manu짯fac짯tu짯ring (OEM) cus짯to짯mers will still have the abili짯ty to purcha짯se pro짯ducts direct짯ly from AMD.

Supporting Resources

About AMD

AMD (NYSE: AMD) designs and inte짯gra짯tes tech짯no짯lo짯gy that powers mil짯li짯ons of intel짯li짯gent devices, inclu짯ding per짯so짯nal com짯pu짯ters, tablets, game con짯so짯les and cloud ser짯vers that defi짯ne the new era of sur짯round com짯pu짯ting. AMD solu짯ti짯ons enable peo짯p짯le ever짯y짯whe짯re to rea짯li짯ze the full poten짯ti짯al of their favo짯ri짯te devices and appli짯ca짯ti짯ons to push the boun짯da짯ries of what is pos짯si짯ble. For more infor짯ma짯ti짯on, visit

About SAPPHIRE Technology

SAPPHIRE Tech짯no짯lo짯gy is a lea짯ding manu짯fac짯tu짯rer and glo짯bal sup짯pli짯er of a broad ran짯ge of inno짯va짯ti짯ve tech짯no짯lo짯gies for PC enthu짯si짯asts, home users and pro짯fes짯sio짯nals. Its ori짯g짯ins roo짯ted in gra짯phics hard짯ware design and manu짯fac짯tu짯ring, the exten짯si짯ve SAPPHIRE pro짯duct ran짯ge has sin짯ce grown from sta짯te-of-the-art gra짯phics add-in boards봣or which SAPPHIRE is reco짯gni짯zed as a pre짯mie짯re AMD partner봳o include mother짯boards, mini PCs and Pro짯fes짯sio짯nal AV pro짯ducts. Foun짯ded in 2001, SAPPHIRE is a pri짯va짯te짯ly held glo짯bal com짯pa짯ny head짯quar짯te짯red in Hong Kong. Fur짯ther infor짯ma짯ti짯on can be found at:

AMD, the AMD Arrow logo and Fire짯Pro are trade짯marks of Advan짯ced Micro Devices, Inc. Other names are for infor짯ma짯tio짯nal pur짯po짯ses only and may be trade짯marks of their respec짯ti짯ve owners.