AMD Selects SAPPHIRE as Exclusive Global Distribution Partner for AMD FirePro Professional Graphics

AMD teams with an ide­al part­ner, SAPPHIRE, to enhan­ce the inter­na­tio­nal dis­tri­bu­ti­on of AMD Fire­Pro Pro­fes­sio­nal Graphics ─



SUNNYVALE, Calif.  —10/1/2013 

AMD (NYSE: AMD) today announ­ced SAPPHIRE Tech­no­lo­gy as its exclu­si­ve glo­bal dis­tri­bu­ti­on part­ner for AMD Fire­Pro™ pro­fes­sio­nal gra­phics. An inter­na­tio­nal sup­pli­er and lea­ding manu­fac­tu­rer of inno­va­ti­ve tech­no­lo­gies, SAPPHIRE has suc­cessful­ly col­la­bo­ra­ted with AMD for more than a deca­de, mana­ging AMD pro­ducts in various mar­kets and acting as an AMD Fire­Pro pro­fes­sio­nal gra­phics chan­nel part­ner in Asia.

The dis­tri­bu­ti­on part­ner­ship will be bene­fi­ci­al in dri­ving stron­ger sup­port for AMD Fire­Pro pro­fes­sio­nal gra­phics by deli­ve­ring new dis­tri­bu­ti­on resour­ces to AMD’s chan­nel eco­sys­tem com­pa­nies worldwide.

For many years we have enjoy­ed a strong, pro­duc­ti­ve and mutual­ly bene­fi­ci­al rela­ti­onship with SAPPHIRE. This new col­la­bo­ra­ti­on marks yet ano­ther exci­ting step in our award-win­ning AMD gra­phics histo­ry by ope­ning up new mar­kets for AMD Fire­Pro,” said David Cum­mings, seni­or direc­tor and gene­ral mana­ger, Pro­fes­sio­nal Gra­phics at AMD. “AMD is com­mit­ted to growth in the pro­fes­sio­nal gra­phics mar­ket, and as we build on the suc­cess of AMD Fire­Pro, we sought out a dis­tri­bu­ti­on part­ner that would allow us to broa­den our reach, sup­port gro­wing sales and embrace new oppor­tu­ni­ties. SAPPHIRE was the natu­ral choice.”

The com­pa­ny enga­ged SAPPHIRE to deli­ver focu­sed dis­tri­bu­ti­on on a glo­bal basis. SAPPHIRE’s expe­ri­ence in a varie­ty of regi­ons – inclu­ding more than five years in the Asia-Paci­fic work­sta­tion mar­ket – enables AMD to ser­vice the needs of even lar­ger num­bers of users throug­hout the world.

We are very plea­sed to be the pri­ma­ry cham­pi­on for the chan­nel,” said Adri­an Thomp­son, VP of Mar­ke­ting, SAPPHIRE. “SAPPHIRE has expe­ri­ence in key pro­fes­sio­nal mar­kets that AMD Fire­Pro tar­gets inclu­ding manu­fac­tu­ring CAD, media and enter­tain­ment, dis­play walls and more. By streng­thening our asso­cia­ti­on with AMD, both com­pa­nies win. We look for­ward to our expan­ded role to broa­den the reach of AMD FirePro.”

The dis­tri­bu­ti­on part­ner­ship is effec­ti­ve imme­dia­te­ly, with AMD Fire­Pro pro­ducts dis­tri­bu­ted in the chan­nel through SAPPHIRE from Oct. 1, 2013. Mean­while, ori­gi­nal equip­ment manu­fac­tu­ring (OEM) cus­to­mers will still have the abili­ty to purcha­se pro­ducts direct­ly from AMD.

Supporting Resources

About AMD

AMD (NYSE: AMD) designs and inte­gra­tes tech­no­lo­gy that powers mil­li­ons of intel­li­gent devices, inclu­ding per­so­nal com­pu­ters, tablets, game con­so­les and cloud ser­vers that defi­ne the new era of sur­round com­pu­ting. AMD solu­ti­ons enable peo­p­le ever­y­whe­re to rea­li­ze the full poten­ti­al of their favo­ri­te devices and appli­ca­ti­ons to push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on, visit www.amd.com.

About SAPPHIRE Technology

SAPPHIRE Tech­no­lo­gy is a lea­ding manu­fac­tu­rer and glo­bal sup­pli­er of a broad ran­ge of inno­va­ti­ve tech­no­lo­gies for PC enthu­si­asts, home users and pro­fes­sio­nals. Its ori­g­ins roo­ted in gra­phics hard­ware design and manu­fac­tu­ring, the exten­si­ve SAPPHIRE pro­duct ran­ge has sin­ce grown from sta­te-of-the-art gra­phics add-in boards—for which SAPPHIRE is reco­gni­zed as a pre­mie­re AMD partner—to include mother­boards, mini PCs and Pro­fes­sio­nal AV pro­ducts. Foun­ded in 2001, SAPPHIRE is a pri­va­te­ly held glo­bal com­pa­ny head­quar­te­red in Hong Kong. Fur­ther infor­ma­ti­on can be found at: www.sapphiretech.com.

AMD, the AMD Arrow logo and Fire­Pro are trade­marks of Advan­ced Micro Devices, Inc. Other names are for infor­ma­tio­nal pur­po­ses only and may be trade­marks of their respec­ti­ve owners.