SANTA CLARA, Calif., Dec. 8, 2010 – AMD, Dell, Intel Cor­po­ra­ti­on, Leno­vo, Sam­sung Elec­tro­nics LCD Busi­ness and LG Dis­play today announ­ced inten­ti­ons to acce­le­ra­te adop­ti­on of sca­lable and lower power digi­tal inter­faces such as Dis­play­Po­rt and High-Defi­ni­ti­on Mul­ti­me­dia Inter­face® (HDMI) into the PC.

Intel and AMD expect that ana­log dis­play out­puts such as Video Gra­phics Array (VGA) and the low vol­ta­ge dif­fe­ren­ti­al signal­ing tech­no­lo­gy (LVDS) panel inter­face would no lon­ger be sup­port­ed in their pro­duct lines by 2015. HDMI has incre­asing­ly been included in new PCs for easy con­nec­tion to con­su­mer elec­tro­nics devices. Dis­play­Po­rt is expec­ted to beco­me the sin­gle PC digi­tal dis­play out­put for embedded flat panels, PC moni­tors and projectors.

Dis­play­Po­rt and HDMI allow for slim­mer lap­top designs, and sup­port hig­her reso­lu­ti­ons with deeper color than VGA – a tech­no­lo­gy which is more than 20 years old. Addi­tio­nal­ly, as lap­tops get smal­ler and their embedded flat panel reso­lu­ti­ons increase for more immersi­ve expe­ri­en­ces, the power advan­ta­ges, bi-direc­tion­al com­mu­ni­ca­ti­ons and design effi­ci­en­cy bene­fits of Dis­play­Po­rt make it a supe­ri­or choice over LVDS, the pre­vious stan­dard for LCD panel inputs.

Intel plans to end sup­port of LVDS in 2013 and VGA in 2015 in its PC cli­ent pro­ces­sors and chipsets.

“Modern digi­tal dis­play inter­faces like Dis­play­Po­rt and HDMI enhan­ce the con­su­mer visu­al PC expe­ri­ence by immer­sing them with hig­her reso­lu­ti­ons and deeper colors — all at lower power — to enhan­ce bat­tery life for lap­tops,” said Eric Ment­zer, Intel’s vice pre­si­dent of Stra­tegy, Plan­ning and Ope­ra­ti­ons for the Visu­al and Par­al­lel Com­pu­ting Group. “By moving to the­se new inter­faces, Intel is able to focus invest­ment on new inno­va­tions to enhan­ce the PC expe­ri­ence rather than having to sol­ve chal­lenges of sup­port­ing lega­cy ana­log inter­faces on our latest sili­con pro­cess tech­no­lo­gy and products.”

AMD plans to begin pha­sing out lega­cy inter­faces, start­ing with the rem­oval of nati­ve LVDS out­put from most pro­ducts in 2013. The com­pa­ny also plans to remo­ve nati­ve VGA out­put start­ing in 2013, with expan­si­on to all AMD pro­ducts by 2015. This would mean DVI‑I sup­port will be eli­mi­na­ted in the same timeframe.

“Dis­plays and dis­play stan­dards are rapidly evol­ving, with new fea­tures such as mul­ti-dis­play sup­port, ste­reo­sco­pic 3‑D, hig­her reso­lu­ti­ons and increased color depth quick­ly moving from ear­ly adop­ter and niche usa­ge to main­stream appli­ca­ti­on,” said Eric Demers, AMD’s chief tech­no­lo­gy offi­cer, Gra­phics Divi­si­on. “Lega­cy inter­faces such as VGA, DVI and LVDS have not kept pace, and newer stan­dards such as Dis­play­Po­rt and HDMI cle­ar­ly pro­vi­de the best con­nec­ti­vi­ty opti­ons moving for­ward. In our opi­ni­on, Dis­play­Po­rt 1.2 is the future inter­face for PC moni­tors, along with HDMI 1.4a for TV connectivity.”

While the lar­ge instal­led base of exis­ting VGA moni­tors and pro­jec­tors will likely keep VGA on PC back panels bey­ond 2015, lea­ding PC makers are in strong sup­port of this tran­si­ti­on.   The Dis­play­Po­rt con­nec­tor inter­face pro­vi­des back­wards and for­wards com­pa­ti­bi­li­ty by sup­port­ing VGA and DVI out­put via cer­ti­fied adap­ters, while also pro­vi­ding new capa­bi­li­ties such as sin­gle con­nec­tor mul­ti-moni­tor support.

Moving to the latest digi­tal stan­dards like Dis­play­Po­rt enables cus­to­mers to pre­ser­ve back­wards com­pa­ti­bi­li­ty with instal­led equip­ment while taking full advan­ta­ge of the latest advan­ces in dis­play capa­bi­li­ties, con­fi­gu­ra­ti­on opti­ons, and fea­tures,” said Liam Quinn, chief tech­no­lo­gy offi­cer, Dell Busi­ness Client.

“We live in a digi­tal-rich world and dis­play tech­no­lo­gy must keep up with the explo­si­on of digi­tal con­tent,” said Geor­ge He, chief tech­no­lo­gy offi­cer, Leno­vo. “By tran­si­tio­ning to digi­tal dis­play tech­no­lo­gies like Dis­play Port and HDMI cus­to­mers can not only enjoy a bet­ter com­pu­ting expe­ri­ence, they get more of what’s important to them in a lap­top: more mobi­li­ty, sim­pli­fied design with fewer con­nec­tors, and lon­ger bat­tery life.“

Lea­ding dis­play panel manu­fac­tu­r­ers such as Sam­sung Elec­tro­nics LCD Busi­ness and LG Dis­play also are in strong sup­port of this transition.

Sam­sung Elec­tro­nics LCD Busi­ness is alre­a­dy sup­port­ing this tran­si­ti­on with embedded Dis­play­Po­rt note­book panels, which we have been ship­ping sin­ce March of this year,” said Seung-Hwan Moon, vice pre­si­dent of engi­nee­ring, LCD Busi­ness, Sam­sung Electronics.

“LG Dis­play is ful­ly pre­pared for this future tran­si­ti­on. We alre­a­dy have dif­fe­rent sizes of LCD panels with eDP out in the mar­ket to ful­fill various needs of cus­to­mers.“ said Micha­el Kim, vice pre­si­dent of IT Pro­duct Plan­ning Depart­ment at LG Display.

The strong value pro­po­si­ti­on of sca­lable and low power digi­tal dis­play inter­faces for PC users cou­pled with indus­try inno­va­ti­on around the­se inter­faces should acce­le­ra­te over­all adop­ti­on of the newer dis­play tech­no­lo­gies for PCs.

About AMD
Advan­ced Micro Devices (NYSE: AMD) is an inno­va­ti­ve tech­no­lo­gy com­pa­ny dedi­ca­ted to col­la­bo­ra­ting with cus­to­mers and tech­no­lo­gy part­ners to igni­te the next gene­ra­ti­on of com­pu­ting and gra­phics solu­ti­ons at work, home and play. For more infor­ma­ti­on, visit AMD.

About Dell
Dell (NASDAQ: DELL) lis­tens to its cus­to­mers and uses that insight to make tech­no­lo­gy simp­ler and crea­te inno­va­ti­ve solu­ti­ons that sim­pli­fy dai­ly acti­vi­ties and help peo­p­le stay enter­tai­ned, con­nec­ted and in touch. Learn more at www.dell.com.

About Intel
Intel (NASDAQ: INTC) is a world lea­der in com­pu­ting inno­va­ti­on. The com­pa­ny designs and builds the essen­ti­al tech­no­lo­gies that ser­ve as the foun­da­ti­on for the world’s com­pu­ting devices. Addi­tio­nal infor­ma­ti­on about Intel is available at newsroom.intel.com and blogs.intel.com.

About Leno­vo
Leno­vo (HKSE: 992) (ADR: LNVGY) is dedi­ca­ted to buil­ding excep­tio­nal­ly engi­nee­red per­so­nal com­pu­ters. Lenovo’s busi­ness model is built on inno­va­ti­on, ope­ra­tio­nal effi­ci­en­cy and cus­to­mer satis­fac­tion as well as a focus on invest­ment in emer­ging mar­kets. For­med by Leno­vo Group’s acqui­si­ti­on of the for­mer IBM Per­so­nal Com­pu­ting Divi­si­on, the com­pa­ny deve­lo­ps, manu­fac­tures and mar­kets relia­ble, high-qua­li­ty, secu­re and easy-to-use tech­no­lo­gy pro­ducts and ser­vices world­wi­de. Leno­vo has major rese­arch cen­ters in Yama­to, Japan; Bei­jing, Shang­hai and Shen­zhen, Chi­na; and Ral­eigh, North Caro­li­na. For more infor­ma­ti­on see www.lenovo.com.

About LG Display
LG Dis­play Co., Ltd. [NYSE: LPL, KRX: 034220] is a lea­ding manu­fac­tu­rer and sup­pli­er of thin-film tran­sis­tor liquid crys­tal dis­play (TFT-LCD) panels, OLEDs and fle­xi­ble dis­plays. The com­pa­ny pro­vi­des TFT-LCD panels in a wide ran­ge of sizes and spe­ci­fi­ca­ti­ons for use in TVs, moni­tors, note­book PCs, mobi­le pro­ducts and other various appli­ca­ti­ons. LG Dis­play curr­ent­ly ope­ra­tes eight fabri­ca­ti­on faci­li­ties and five back-end assem­bly faci­li­ties in Korea, Chi­na and Pol­and. The com­pa­ny has a total of 44,000 employees ope­ra­ting world­wi­de. Plea­se visit www.lgdisplay.com for more information.

About Sam­sung Electronics
Sam­sung Elec­tro­nics Co., Ltd. is a glo­bal lea­der in semi­con­duc­tor, tele­com­mu­ni­ca­ti­on, digi­tal media and digi­tal con­ver­gence tech­no­lo­gies with 2009 con­so­li­da­ted sales of US$116.8 bil­li­on. Employ­ing appro­xi­m­ate­ly 174,000 peo­p­le in 193 offices across 66 count­ries, the com­pa­ny con­sists of eight inde­pendent­ly ope­ra­ted busi­ness units: Visu­al Dis­play, Mobi­le Com­mu­ni­ca­ti­ons, Tele­com­mu­ni­ca­ti­on Sys­tems, Digi­tal Appli­ances, IT Solu­ti­ons, Digi­tal Ima­ging, Semi­con­duc­tor and LCD. Reco­gni­zed as one of the fas­test gro­wing glo­bal brands, Sam­sung Elec­tro­nics is a lea­ding pro­du­cer of digi­tal TVs, memo­ry chips, mobi­le pho­nes and TFT-LCDs. For more infor­ma­ti­on, plea­se visit www.samsung.com.

Intel and the Intel logo are trade­marks of Intel Cor­po­ra­ti­on in the United Sta­tes and other countries.

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