AMD APUs and GPUs Accelerate Latest Creative Tools and Productivity Enhancements for Adobe Creative Cloud Professional Video Workflows

AMD and Ado­be Col­la­bo­ra­ti­on Enab­les Real-Time, Pro-Level Pro­duc­tion Work­flows for 4K and Bey­ond for Ado­be Pre­mie­re Pro CC, Speed­Gra­de CC and Media Encoder CC Users

LAS VEGAS, NV — 04/04/14 – NAB 2014 (Booth SL10405) AMD (NYSE: AMD) today announ­ced its ongo­ing col­la­bo­ra­ti­on with Ado­be has yiel­ded nume­rous per­for­mance opti­miz­a­ti­ons for new crea­ti­ve func­tions and work­flow enhan­ce­ments that will be avail­ab­le soon to video pro­fes­sio­nals using Ado­be® Crea­ti­ve Cloud™. This latest wave of fea­tures inclu­des high per­for­mance debaye­ring for RED™ came­ra R3D media files, enhan­ced per­for­mance for new mas­king fea­tures, a new time-saving mas­ter clip capa­bi­li­ty and other tools.

Today’s announ­ce­ment builds on the alrea­dy impres­si­ve addi­ti­ons the com­pa­nies have made avail­ab­le in recent mon­ths, which began with Open­CL™ sup­port through the Ado­be Mer­cu­ry Play­back Engi­ne to speed up Ado­be® Pre­mie­re® Pro CC work­flows. AMD App Acce­le­ra­ti­on via the open stan­dard Open­CL API brings the mas­si­ve par­al­lel com­pu­te power of AMD A‑Series APUs, AMD Rade­on™ gra­phics, and AMD Fire­Pro™ pro­fes­sio­nal gra­phics to bear on the sophisti­ca­ted capa­bi­li­ties wit­hin Ado­be Pre­mie­re Pro CC, Ado­be SpeedGrade™CC, and Ado­be Media Encoder CC. That per­for­mance also sca­les with AMD dual-GPU con­fi­gu­ra­ti­ons, inclu­ding dual AMD Fire­Pro GPUs for the latest genera­ti­on Apple Mac Pro systems.

Open­CL enab­les us to deli­ver a radi­cal­ly impro­ved expe­ri­ence to Ado­be Crea­ti­ve Cloud users with the mus­cle nee­ded for today’s most deman­ding work­flows, inclu­ding real-time pro­duc­tion with 4k and bey­ond,” said Ste­ve Belt, cor­po­ra­te vice pre­si­dent, Pro­duct Manage­ment, AMD. “Our long­stan­ding col­la­bo­ra­ti­on with Ado­be pro­vi­des a direct pipe­line bet­ween the fan­tastic fea­tures most desi­red by cus­to­mers in key Ado­be Crea­ti­ve Cloud pro­ducts and the acce­le­ra­ted per­for­mance offe­red by AMD’s advan­ced com­pu­te core architectures.”

AMD pro­ces­sing power brings the full poten­ti­al of Ado­be Crea­ti­ve Cloud to life for pro­fes­sio­nal users,” said Simon Wil­liams, direc­tor of Stra­te­gic Rela­ti­ons at Ado­be. “Working tog­e­ther, AMD and Ado­be con­ti­nue to deli­ver a steady stream of advan­ces that opti­mi­ze the apps video pro­fes­sio­nals rely on every day. Tog­e­ther we enab­le video pros to push their crea­ti­ve bounda­ries and take on any pro­duc­tion chal­len­ge, inclu­ding the latest work­flows for 4K and higher.”

Atten­de­es at NAB 2014 will have a first-hand oppor­tu­ni­ty to see demons­tra­ti­ons of more than a dozen new fea­tures in Ado­be Pre­mie­re Pro CC, inclu­ding many that use Open­CL acce­le­ra­ti­on through the Mer­cu­ry Play­back Engi­ne to access the per­for­mance of AMD gra­phics pro­ces­sors. High­lights of the new fea­tures include:

  • A new fea­the­ring masks tool, acce­le­ra­ted by AMD pro­ces­sors, enab­les edi­tors to alter, cover, high­light, or obscu­re spe­ci­fic sec­tions of video con­tent and blend the edges of the alte­ra­ti­ons for a more aes­the­ti­cal­ly plea­sing result. Fea­the­red masks can be used in con­junc­tion with a new mask tracking fea­ture that lets edi­tors crea­te ani­ma­ted masks in Ado­be Pre­mie­re Pro CC that can auto­ma­ti­cal­ly track objects from frame to frame. Edi­tors can use Dyna­mic Link to Ado­be After Effects® CC at any time to take advan­ta­ge of more advan­ced tracking tools.
  • The new Mas­ter Clip Effect tool in Ado­be Pre­mie­re Pro CC works in con­junc­tion with AMD hard­ware acce­le­ra­ti­on to save time for edi­tors by enab­ling them to app­ly effects once to a desi­gna­ted “mas­ter clip” and then have tho­se acce­le­ra­ted effects auto­ma­ti­cal­ly app­lied to all other instan­ces of that clip wit­hin a sequence.

AMD acce­le­ra­ti­on also powers the expan­si­on of Ado­be Pre­mie­re Pro CC sup­port for popu­lar high reso­lu­ti­on came­ra work­flows and their asso­cia­ted formats:

  • A new debaye­ring fea­ture for media from RED came­ras uses AMD hard­ware acce­le­ra­ti­on to pro­vi­de real-time debaye­ring and video play­back of 4K R3D files. Now edi­tors can work natively and make the most of the impres­si­ve qua­li­ty foo­ta­ge from the­se popu­lar came­ras. The acce­le­ra­ted debaye­ring sca­les to take full advan­ta­ge of mul­ti­ple AMD GPUs when ren­de­ring out projects.
  • Pre­vious­ly announ­ced and released sup­port for Black­ma­gic for­mats in Ado­be Pre­mie­re Pro CC has been expan­ded to now inclu­de the Black­ma­gic Pocket Cine­ma Came­ra JPEG for­mat in addi­ti­on to the exis­ting sup­port for CinemaDMG.
  • Hard­ware-acce­le­ra­ted debaye­ring for Con­ver­gent Design Odyssey7Q monitor/recorder pro­ducts will now also be avail­ab­le through the Cine­maDNG workflow.
  • Access to real-time set­tings and pro­per­ties for both Cine­maDNG and RED R3D media for­mats through Pre­mie­re Pro CC pro­vi­des edi­tors with much grea­ter con­trol over the desi­red look and quality.
  • Ado­be Pre­mie­re Pro CC sup­port for the all new ARRI AMIRA camera’s 3D look­up tables (LUTs) in Pro­Res for­mat. AMD hard­ware acce­le­ra­ti­on powers the Lumetri Deep Color Engi­ne to enab­le edi­tors to play­back the ent­i­re palet­te of AMIRA iden­ti­fied color loo­ks in real-time.

Both AMD (Booth SL10405) and Ado­be (Booth SL3910) will show­ca­se the com­ple­te ran­ge of AMD Open­CL acce­le­ra­ted and enhan­ced video work­flows at the 2014 NAB Show, April 7–10 at the Las Vegas Con­ven­ti­on Cen­ter. Visi­tors will be able to see demons­tra­ti­ons and expe­ri­ence first-hand the per­for­mance avail­ab­le across a broad ran­ge of work­sta­tions and gra­phics cards avail­ab­le for any budget.

Sup­por­ting Resources:

About AMD
AMD (NYSE: AMD) is a semi­con­duc­tor design inno­va­tor lea­ding the next era of vivid digi­tal expe­ri­en­ces with its ground­brea­king AMD Acce­le­ra­ted Pro­ces­sing Units (APUs) that power a wide ran­ge of com­pu­ting devices. AMD’s ser­ver com­pu­ting pro­ducts are focu­sed on dri­ving indus­try-lea­ding Cloud com­pu­ting and vir­tua­liz­a­ti­on envi­ron­ments. AMD’s supe­ri­or gra­phics tech­no­lo­gies are found in a varie­ty of solu­ti­ons ran­ging from game con­so­les, PCs to super­com­pu­ters. For more infor­ma­ti­on, visit