— AMD (NASDAQ: AMD) today announ­ced it has excee­ded its moonshot 25x20 goal set in 2014 to impro­ve the ener­gy effi­ci­en­cy of its mobi­le pro­ces­sors 25 times by 2020. The new AMD Ryzen™ 7 4800H mobi­le pro­ces­sor impro­ves on the ener­gy effi­ci­en­cy of the 2014 base­line mea­su­re­ment by 31.7 times¹, and offers lea­der­ship per­for­mance² and extra­or­di­na­ry effi­ci­en­cy for lap­top PCs. Grea­ter ener­gy effi­ci­en­cy leads to signi­fi­cant user bene­fits inclu­ding impro­ved bat­tery life, bet­ter per­for­mance, lower ener­gy cos­ts and redu­ced envi­ron­men­tal impact from computing.

“We have always focu­sed on ener­gy effi­ci­en­cy in our pro­ces­sors, but in 2014 we deci­ded to put even grea­ter empha­sis on this capa­bi­li­ty,” said Mark Paper­mas­ter, chief tech­no­lo­gy offi­cer and exe­cu­ti­ve vice pre­si­dent, Tech­no­lo­gy and Engi­nee­ring at AMD. “Our engi­nee­ring team ral­lied around the chall­enge and char­ted a path to reach our stretch goal of 25 times grea­ter ener­gy effi­ci­en­cy by 2020. We were able to far sur­pass our objec­ti­ve, achie­ving 31.7 times impro­ve­ment lea­ding to gam­ing and ultrath­in lap­tops with unmat­ched per­for­mance, gra­phics and long bat­tery life. I could not be prou­der of our engi­nee­ring and busi­ness teams.” 

Ener­gy effi­ci­en­cy for pro­ces­sors is deter­mi­ned by the amount of work per­for­med per unit of ener­gy con­su­med. To achie­ve the 25x20 goal, AMD focu­sed impro­ve­ments on deve­lo­ping a high­ly inte­gra­ted and effi­ci­ent sys­tem-on-chip (SoC) archi­tec­tu­re; impro­ved, real-time power manage­ment fea­tures; and sili­con-level power opti­miza­ti­ons. AMD redu­ced avera­ge com­pu­te time for a given task by 80% from 2014 to 2020, while also achie­ving an 84% reduc­tion in ener­gy use.³ That means an enter­pri­se that upgrades 50,000 AMD lap­tops from 2014 models to 2020 models would achie­ve five times more com­pu­ting per­for­mance and redu­ce asso­cia­ted lap­top ener­gy con­sump­ti­on by 84%, which over a three-year ser­vice life amounts to saving appro­xi­m­ate­ly 1.4 mil­li­on kilo­watt hours of elec­tri­ci­ty and 971,000 kg of car­bon emis­si­ons, equal to 16,000 trees grown for 10 years.⁴

Achie­ving its 25x20 ener­gy effi­ci­en­cy goal not only deli­vers a stron­ger user expe­ri­ence but also fur­ther soli­di­fies AMD’s lea­der­ship in sus­taina­bi­li­ty. AMD was the first semi­con­duc­tor com­pa­ny to have its cli­ma­te pro­tec­tion goals, inclu­ding 25x20, appro­ved as a “sci­ence-based tar­get” by the Sci­ence Based Tar­gets initia­ti­ve  — dee­med aggres­si­ve enough to help miti­ga­te the impacts of com­pu­ting on cli­ma­te chan­ge.⁵

“Ste­ward­ship of our pla­net can go hand-in-hand with deve­lo­ping powerful tech­no­lo­gy and hel­ping our cus­to­mers achie­ve their aims,” said Sus­an Moo­re, cor­po­ra­te vice pre­si­dent for cor­po­ra­te respon­si­bi­li­ty and inter­na­tio­nal govern­ment affairs at AMD. “The power effi­ci­en­cy impro­ve­ments we have made within our lap­top pro­ces­sors make a dif­fe­rence in the world around us. Report­ing publicly each year on pro­gress and ulti­m­ate­ly achie­ving, and sur­pas­sing, the 25x20 ener­gy effi­ci­en­cy goal reflects AMD’s com­mit­ment to sus­tainable technology.” 

 

Industry Perspective

The per­for­mance impro­ve­ments and redu­ced power con­sump­ti­on of the Ryzen 7 4800H pro­ces­sor out­pa­ced the his­to­ri­cal effi­ci­en­cy trend pre­dic­ted by Koomey’s Law — a Moore’s Law ana­log describ­ing ener­gy effi­ci­en­cy impro­ve­ment trends — by 2x from 2014 and 2020.⁶

“Six years ago, AMD chal­len­ged its­elf to dra­ma­ti­cal­ly impro­ve the real-world ener­gy effi­ci­en­cy of its mobi­le pro­ces­sors,” said Dr. Jona­than Koomey, an indus­try expert on ener­gy effi­ci­ent com­pu­ting. “I have review­ed the data and can report that AMD excee­ded the 25x20 goal it set in 2014 through impro­ved design, supe­ri­or opti­miza­ti­on and a laser-like focus on ener­gy effi­ci­en­cy. With a chip 31.7 times more ener­gy effi­ci­ent than its 2014 pre­de­ces­sor, AMD has far out­pa­ced in real-world effi­ci­en­cy gains what would be expec­ted from a tra­di­tio­nal Moore’s Law pace as embo­di­ed in Koomey’s Law.”

“AMD under­took an auda­cious and public engi­nee­ring goal to impro­ve its pro­ces­sor effi­ci­en­cy by 25 times, vast­ly out­pa­cing his­to­ri­cal aver­a­ges, and in doing so, achie­ved an indus­try-lea­ding posi­ti­on in mobi­le pro­ces­sors,” said Kevin Kre­well, prin­ci­pal ana­lyst at TIRIAS Rese­arch. “The 25x20 goal requi­red major chan­ges to archi­tec­tu­re, design and soft­ware, and did not rely sole­ly on sili­con pro­cess tech­no­lo­gy advance­ments. Achie­ving and sur­pas­sing this chal­len­ging goal is a tes­ta­ment to the hard work the AMD team put into its pro­ducts and it cata­pul­ted AMD to a lea­der­ship posi­ti­on in mobi­le processors.”

 “AMD’s goal of impro­ving the power effi­ci­en­cy of its lap­top pro­ces­sors 25 times by this year may have see­med like a bit of an abs­tract, arbi­tra­ry tar­get when they first announ­ced it six years ago,” said Bob O’Donnell, pre­si­dent of TECH­na­ly­sis Rese­arch. “But as they sur­pass that impres­si­ve goal, it’s beco­ming signi­fi­cant­ly more meaningful. Lower ener­gy con­sump­ti­on has never been more important for the pla­net and the company’s abili­ty to meet its tar­get while also achie­ving strong pro­ces­sor per­for­mance is a gre­at reflec­tion of what a mar­ket-lea­ding, engi­nee­ring-focu­sed com­pa­ny they’ve become.”

Learn more about the impact of achie­ving the 25x20 goal in this infographic

 

Supporting Resources

• Learn more about AMD Ryzen Pro­ces­sors at AMD.com/RyzenMobile
• Learn more about the AMD 25x20 Ener­gy Effi­ci­en­cy Initiative
• Beco­me a fan of AMD on Face­book
• Fol­low AMD on Twit­ter

 

About AMD

For 50 years AMD has dri­ven inno­va­ti­on in high-per­for­mance com­pu­ting, gra­phics and visua­liza­ti­on tech­no­lo­gies ― the buil­ding blocks for gam­ing, immersi­ve plat­forms and the data cen­ter. Hundreds of mil­li­ons of con­su­mers, lea­ding For­tu­ne 500 busi­nesses and cut­ting-edge sci­en­ti­fic rese­arch faci­li­ties around the world rely on AMD tech­no­lo­gy dai­ly to impro­ve how they live, work and play. AMD employees around the world are focu­sed on buil­ding gre­at pro­ducts that push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on about how AMD is enab­ling today and inspi­ring tomor­row, visit the AMD (NASDAQ: AMD) web­site, blog, Face­book and Twit­ter pages.