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AMD Takes 83% Share of Global VR System Market, Driving Leading VR Experiences for Consumers and Developers

Verfasst vonNero24

AMD expands the VR eco­sys­tem with first-ever Pola­ris 10 GPU demons­tra­ti­on, and its new GPU cer­ti­fied pro­gram for VR

SAN FRANCISCO, Calif. 3/14/2016

​AMD (NASDAQ: AMD) announ­ced today at the 2016 Game Deve­lo­per Con­fe­rence that the com­pa­ny will unders­core its domi­nan­ce of the glo­bal vir­tu­al rea­li­ty sys­tems mar­ket. It reve­a­led new advan­ces in hard­ware and soft­ware to fur­ther the reach of VR, and unvei­led its new GPU cer­ti­fied pro­gram that sim­pli­fies adop­ti­on of VR tech­no­lo­gy for con­su­mers and con­tent creators.

“AMD con­ti­nues to be a dri­ving force in vir­tu­al rea­li­ty,” said Raja Kodu­ri, seni­or vice pre­si­dent and chief archi­tect, Rade­on Tech­no­lo­gies Group, AMD. “We’re brin­ging the tech­no­lo­gy to more peo­p­le around the world through our efforts to expand the VR eco­sys­tem with VR i‑Cafés in Chi­na, new Ocu­lus Rift and HTC Vive head­sets, and a wide varie­ty of con­tent part­ners in gam­ing, enter­tain­ment, edu­ca­ti­on, sci­ence, medi­ci­ne, jour­na­lism and seve­ral other exci­ting fields.”

AMD is also making VR more easi­ly acces­si­ble to con­su­mers and con­tent crea­tors with its GPU cer­ti­fied pro­gram fea­turing the new “Rade­on VR Rea­dy Pre­mi­um” and “Rade­on VR Rea­dy Crea­tor” tiers. Its forth­co­ming Pola­ris GPUs and award-win­ning AMD Liquid­VR™ tech­no­lo­gy will simul­ta­neous­ly advan­ce ground­brea­king VR-opti­mi­zed graphics.

Expanding the VR ecosystem

  • Lea­ding mar­ket share – AMD is powe­ring the over­whel­ming majo­ri­ty of home enter­tain­ment VR sys­tems around the world, with an esti­ma­ted 83 per­cent mar­ket share.1 This share is dri­ven in part by AMD tech­no­lo­gy powe­ring VR-capa­ble game con­so­les instal­led in mil­li­ons of homes globally.
  • Powe­ring the pre­mi­um VR head­sets of 2016 – AMD is part­ne­ring with the Ocu­lus Rift and HTC Vive Pre head­set manu­fac­tu­r­ers to ensu­re the Rade­on™ eco­sys­tem is rea­dy to take advan­ta­ge of their huge­ly anti­ci­pa­ted laun­ches this year.
  • Col­la­bo­ra­ting to deve­lop new form fac­tors – AMD is working with Sulon Tech­no­lo­gies Inc. on the Sulon Q™ head­set, the world’s first and only all-in-one, tether-free, “wear and play” head­set for vir­tu­al rea­li­ty, aug­men­ted rea­li­ty, and spa­ti­al com­pu­ting. Powered by Rade­on™ gra­phics and lever­aging AMD’s Liquid­VR™ tech­no­lo­gy for smooth and respon­si­ve AR and VR expe­ri­en­ces, the Sulon Q™ head­set allows users to effort­less­ly enhan­ce the real world through aug­men­ted rea­li­ty appli­ca­ti­ons, and seam­less­ly tran­si­ti­ons from the real world to vir­tu­al worlds.
  • Powe­ring pre­mi­um VR expe­ri­en­ces bey­ond gam­ing – AMD is col­la­bo­ra­ting with lea­ding orga­niza­ti­ons to illus­tra­te the power of VR out­side of gam­ing, working with com­pa­nies in health­ca­re, enter­tain­ment, edu­ca­ti­on, media, trai­ning and simu­la­ti­on, among others. AMD is alre­a­dy see­ing fruits of the efforts in pro­jects inclu­ding Gene­ral Electric’s “The Neu­ro VR Expe­ri­ence” expe­ri­ence simu­la­ting brain acti­vi­ty, The Smit­h­so­ni­an Museum’s “First: The Sto­ry of Orville and Wil­bur” expe­ri­ence, and incre­di­ble sto­rytel­ling in VR through a recent­ly announ­ced col­la­bo­ra­ti­on with the Asso­cia­ted Press.

Advancing technology to power premium VR experiences

  • Show­ca­sing next-gene­ra­ti­on VR-opti­mi­zed GPU hard­ware – AMD today demons­tra­ted for the first time ever the company’s forth­co­ming Pola­ris 10 GPU run­ning Valve’s Aper­tu­re Sci­ence Robot Repair demo powered by the HTC Vive Pre. The sam­ple GPU fea­tures the recent­ly announ­ced Pola­ris GPU archi­tec­tu­re desi­gned for 14nm Fin­FET, opti­mi­zed for DirectX® 12 and VR, and boasts signi­fi­cant archi­tec­tu­ral impro­ve­ments over pre­vious AMD archi­tec­tures inclu­ding HDR moni­tor sup­port, indus­try-lea­ding per­for­mance-per-watt2, and AMD’s 4th gene­ra­ti­on Gra­phics Core Next (GCN) archi­tec­tu­re.
  • Gro­wing adop­ti­on of GPUOpen’s Liquid­VR™ tech­no­lo­gy – AMD Liquid­VR™ tech­no­lo­gy helps address obs­ta­cles in con­tent, com­fort and com­pa­ti­bi­li­ty that tog­e­ther take the indus­try a step clo­ser to true, life-like pre­sence in VR games, appli­ca­ti­ons and expe­ri­en­ces. Today AMD Liquid­VR™ tech­no­lo­gy is being used across the VR soft­ware stack by head­set manu­fac­tu­r­ers, inclu­ding Ocu­lus, HTC, game engi­ne deve­lo­pers and con­tent creators.

Simplifying VR adoption for consumers and content creators

AMD will today announ­ce its new GPU cer­ti­fied pro­gram for VR, allo­wing OEMs, sys­tem buil­ders, and AIB part­ners to instant­ly com­mu­ni­ca­te to con­su­mers which cer­ti­fied Rade­on™ pro­ducts can be used to deli­ver excep­tio­nal VR expe­ri­en­ces with the Ocu­lus Rift and HTC Vive headsets.

  • “Rade­on™ VR Rea­dy Pre­mi­um” solu­ti­ons for excep­tio­nal VR expe­ri­en­ces –Cer­ti­fied Rade­on™ R9 290-class gra­phics cards and hig­her, and sys­tems built using tho­se cards, are now eli­gi­ble for the “Rade­on™ VR Rea­dy Pre­mi­um” seal.
    “VR-opti­mi­zed sys­tems like the HP ENVY Phoe­nix is spe­ci­fi­cal­ly con­fi­gu­red with the qua­li­ty, per­for­mance and com­pu­ting power to enable ama­zing vir­tu­al expe­ri­en­ces,” said Kevin Frost, vice pre­si­dent and gene­ral mana­ger, con­su­mer per­so­nal sys­tems, HP Inc. “HP is working with AMD to deli­ver the VR-rea­dy HP ENVY Phoe­nix tower for a seam­less out-of-the-box expe­ri­ence. With the Rade­on™ VR Rea­dy Pre­mi­um pro­gram, it will help cus­to­mers to take the guess work out of sel­ec­ting the right VR capa­ble graphics.”
  • “Rade­on™ VR Rea­dy Crea­tor” solu­ti­ons for VR pro­fes­sio­nals, expe­ri­ence desi­gners, and deve­lo­pers –The “Rade­on™ VR Rea­dy Crea­tor” seal signi­fies unpre­ce­den­ted per­for­mance and indus­try-lea­ding inno­va­ti­on that empowers VR con­tent crea­tors and expe­ri­ence desi­gners with incre­di­bly powerful and capa­ble deve­lo­p­ment tools. Fea­turing an upco­ming gra­phics card with AMD’s Liquid­VR SDK (soft­ware deve­lo­per kit), the “Rade­on™ VR Rea­dy Crea­tor” desi­gna­ti­on signi­fies the ulti­ma­te per­for­mance for both con­tent crea­ti­on and con­sump­ti­on for VR professionals.

Supporting Resources

About AMD

For more than 45 years, AMD has dri­ven inno­va­ti­on in high-per­for­mance com­pu­ting, gra­phics, and visua­liza­ti­on tech­no­lo­gies ― the buil­ding blocks for gam­ing, immersi­ve plat­forms, and the dat­a­cen­ter. Hundreds of mil­li­ons of con­su­mers, lea­ding For­tu­ne 500 busi­nesses, and cut­ting-edge sci­en­ti­fic rese­arch faci­li­ties around the world rely on AMD tech­no­lo­gy dai­ly to impro­ve how they live, work, and play. AMD employees around the world are focu­sed on buil­ding gre­at pro­ducts that push the boun­da­ries of what is pos­si­ble. For more infor­ma­ti­on about how AMD is enab­ling today and inspi­ring tomor­row, visit the AMD (NASDAQ: AMD) web­site, blog, Face­book and Twit­ter pages.