For deca¬≠des, Intel has been a cham¬≠pi¬≠on for PC plat¬≠form inno¬≠va¬≠ti¬≠on. We have deli¬≠ver¬≠ed gene¬≠ra¬≠ti¬≠ons of CPUs that pro¬≠vi¬≠de the com¬≠pu¬≠ting hor¬≠se¬≠power for bil¬≠li¬≠ons of peo¬≠p¬≠le. We advan¬≠ced con¬≠nec¬≠ti¬≠vi¬≠ty through fea¬≠tures like USB, Thun¬≠der¬≠bolt‚ĄĘ and Wi-Fi. And in part¬≠ner¬≠ship with the PC eco¬≠sys¬≠tem, we deve¬≠lo¬≠ped the ground-brea¬≠king PCI archi¬≠tec¬≠tu¬≠re and the Intel¬ģ Evo‚ĄĘ plat¬≠form, pushing the boun¬≠da¬≠ry for what mobi¬≠le pro¬≠ducts can do.
Intel is uni¬≠que¬≠ly posi¬≠tio¬≠ned to deli¬≠ver PC plat¬≠form inno¬≠va¬≠tions that meet the ever-incre¬≠asing com¬≠pu¬≠ting demands of pro¬≠fes¬≠sio¬≠nals, con¬≠su¬≠mers, gamers and crea¬≠tors around the world. Now, we take the next big step.
Today, we are offi¬≠ci¬≠al¬≠ly laun¬≠ching our Intel¬ģ Arc‚ĄĘ gra¬≠phics fami¬≠ly for lap¬≠tops, com¬≠ple¬≠ting the Intel plat¬≠form. The¬≠se are the first dis¬≠crete GPUs from our Intel Arc A‚ÄĎSeries gra¬≠phics port¬≠fo¬≠lio for lap¬≠tops, with our desk¬≠top and work¬≠sta¬≠tion pro¬≠ducts coming later this year. You can visit our News¬≠room for our launch video, pro¬≠duct details and tech¬≠ni¬≠cal demos, but I will sum¬≠ma¬≠ri¬≠ze the high¬≠lights of how our Intel Arc plat¬≠form and A‚ÄĎSeries mobi¬≠le GPU fami¬≠ly will deli¬≠ver hard¬≠ware, soft¬≠ware, ser¬≠vices and ‚Äď ulti¬≠m¬≠ate¬≠ly ‚Äď high-per¬≠for¬≠mance gra¬≠phics experiences.
- New Lap¬≠tops with Intel Arc Gra¬≠phics: We‚Äôve part¬≠ne¬≠red with top OEMs to co-engi¬≠neer an ama¬≠zing lin¬≠e¬≠up of lap¬≠tops that fea¬≠ture new and impro¬≠ved gam¬≠ing and con¬≠tent crea¬≠ti¬≠on capa¬≠bi¬≠li¬≠ties with Intel Arc gra¬≠phics and 12th Gen Intel¬ģ Core‚ĄĘ pro¬≠ces¬≠sors. Many new sys¬≠tems with Intel Arc 3 gra¬≠phics will fea¬≠ture the Intel Evo platform‚Äôs trade¬≠mark respon¬≠si¬≠ve¬≠ness, bat¬≠tery life and Wi-Fi 6 con¬≠nec¬≠ti¬≠vi¬≠ty in thin-and-light form fac¬≠tors. Lap¬≠tops with Intel Arc 3 gra¬≠phics offer enhan¬≠ced 1080p gam¬≠ing and advan¬≠ced con¬≠tent crea¬≠ti¬≠on, and tho¬≠se with Intel Arc 5 and Intel Arc 7 gra¬≠phics will offer the same cut¬≠ting-edge, con¬≠tent-crea¬≠ti¬≠on capa¬≠bi¬≠li¬≠ties cou¬≠pled with increased gra¬≠phics and com¬≠pu¬≠ting per¬≠for¬≠mance. The first lap¬≠tops with Intel Arc 3 GPUs are available to pre¬≠or¬≠der now and will be fol¬≠lo¬≠wed by the more powerful designs with Intel Arc 5 and Intel Arc 7 gra¬≠phics in ear¬≠ly summer.
- Unleas¬≠hing the Lap¬≠top Plat¬≠form: The foun¬≠da¬≠ti¬≠on of pro¬≠ducts with Intel Arc A‚ÄĎSeries GPUs and our plat¬≠form-level approach to gra¬≠phics inno¬≠va¬≠ti¬≠on starts with our new Xe High Per¬≠for¬≠mance Gra¬≠phics micro¬≠ar¬≠chi¬≠tec¬≠tu¬≠re (Xe HPG), which is engi¬≠nee¬≠red for gamers and crea¬≠tors. We have packed a ton of gre¬≠at tech¬≠no¬≠lo¬≠gy into Xe HPG, inclu¬≠ding powerful Xe-cores with Intel XMX AI engi¬≠nes, a gra¬≠phics pipe¬≠line opti¬≠mi¬≠zed for DirectX 12 Ulti¬≠ma¬≠te with hard¬≠ware acce¬≠le¬≠ra¬≠ti¬≠on for ray tra¬≠cing, the Xe Media Engi¬≠ne tun¬≠ed to acce¬≠le¬≠ra¬≠te exis¬≠ting and future crea¬≠tor workloads and the Xe Dis¬≠play Engi¬≠ne rea¬≠dy for Dis¬≠play¬≠Po¬≠rt 2.0 UHBR10.
- Intel Xe Matrix Exten¬≠si¬≠ons (XMX) AI engi¬≠nes pro¬≠vi¬≠de more com¬≠pu¬≠te capa¬≠bi¬≠li¬≠ty for acce¬≠le¬≠ra¬≠ting AI workloads. The¬≠se AI engi¬≠nes have 16 times the com¬≠pu¬≠te to com¬≠ple¬≠te AI infe¬≠ren¬≠cing ope¬≠ra¬≠ti¬≠ons when com¬≠pared to tra¬≠di¬≠tio¬≠nal GPU vec¬≠tor units, which can increase per¬≠for¬≠mance in pro¬≠duc¬≠ti¬≠vi¬≠ty, gam¬≠ing and crea¬≠tor applications.
- Xe Super Sam¬≠pling (XeSS) is our solu¬≠ti¬≠on that lever¬≠a¬≠ges the power of Intel Arc gra¬≠phics‚Äô XMX AI-engi¬≠nes to deli¬≠ver high-per¬≠for¬≠mance, AI-acce¬≠le¬≠ra¬≠ted ups¬≠ca¬≠ling. XeSS is a novel ups¬≠ca¬≠ling tech¬≠no¬≠lo¬≠gy that uses deep lear¬≠ning to syn¬≠the¬≠si¬≠ze images that are very clo¬≠se to the qua¬≠li¬≠ty of nati¬≠ve high-res ren¬≠de¬≠ring. XeSS is coming in the sum¬≠mer and will be sup¬≠port¬≠ed on all pro¬≠ducts with Arc A‚ÄĎSeries graphics.
- Intel Arc A‚ÄĎSeries GPUs are the first in the indus¬≠try to offer full AV1 hard¬≠ware acce¬≠le¬≠ra¬≠ti¬≠on, inclu¬≠ding both encode and decode, deli¬≠ve¬≠ring fas¬≠ter video encode and hig¬≠her qua¬≠li¬≠ty strea¬≠ming while con¬≠sum¬≠ing the same inter¬≠net band¬≠width. We‚Äôve work¬≠ed with indus¬≠try part¬≠ners to ensu¬≠re that AV1 sup¬≠port is available today in many of the most popu¬≠lar media appli¬≠ca¬≠ti¬≠ons, with broa¬≠der adop¬≠ti¬≠on expec¬≠ted this year. The AV1 codec will be a game chan¬≠ger for the future of video enco¬≠ding and streaming.
- We‚Äôve inte¬≠gra¬≠ted Intel¬ģ Deep Link tech¬≠no¬≠lo¬≠gies to enable Intel Arc GPUs to work seam¬≠less¬≠ly with Intel CPUs and inte¬≠gra¬≠ted gra¬≠phics for a per¬≠for¬≠mance impro¬≠ve¬≠ment across gam¬≠ing, crea¬≠ting and strea¬≠ming workloads. Intel Deep Link enables dyna¬≠mic power sha¬≠ring, intel¬≠li¬≠gent¬≠ly dis¬≠tri¬≠bu¬≠ting power across the plat¬≠form to increase appli¬≠ca¬≠ti¬≠on per¬≠for¬≠mance up to 30% in crea¬≠ti¬≠on and com¬≠pu¬≠te-inten¬≠si¬≠ve appli¬≠ca¬≠ti¬≠ons.1 With Hyper Encode and Hyper Com¬≠pu¬≠te, Deep Link allows mul¬≠ti-engi¬≠ne acce¬≠le¬≠ra¬≠ti¬≠on in trans¬≠co¬≠ding and AI tasks. More details are available in our pro¬≠duct fact sheet.
- Com¬≠mu¬≠ni¬≠ty Expe¬≠ri¬≠en¬≠ces: Our Intel Arc gra¬≠phics are more than ano¬≠ther pie¬≠ce of hard¬≠ware in your PC. They are your por¬≠tal to play and crea¬≠te. We have a dedi¬≠ca¬≠ted team focu¬≠sed on deli¬≠ve¬≠ring Day 0 game-rea¬≠dy dri¬≠vers, which you‚Äôll be able to track in our new Intel¬ģ Arc Con¬≠trol inter¬≠face, an all-in-one hub that puts you in full con¬≠trol of the gam¬≠ing expe¬≠ri¬≠ence. Intel Arc Con¬≠trol includes cus¬≠tom per¬≠for¬≠mance pro¬≠files, built-in strea¬≠ming, a vir¬≠tu¬≠al came¬≠ra, inte¬≠gra¬≠ted Game ON dri¬≠ver down¬≠loa¬≠ding, auto¬≠ma¬≠tic game cap¬≠tu¬≠re, and more. The app sup¬≠ports Intel¬ģ Iris X e gra¬≠phics and Intel Arc GPUs for a uni¬≠fied soft¬≠ware expe¬≠ri¬≠ence. By working with our deve¬≠lo¬≠per part¬≠ners, we are making a gro¬≠wing port¬≠fo¬≠lio of Intel-opti¬≠mi¬≠zed games and mul¬≠ti¬≠me¬≠dia appli¬≠ca¬≠ti¬≠ons available to dis¬≠crete gra¬≠phics cus¬≠to¬≠mers through spe¬≠cial launch bund¬≠les. Bund¬≠les will vary based on the sys¬≠tem and the regi¬≠on, but the first of the¬≠se gamer and crea¬≠tor bund¬≠les is rol¬≠ling out in April with the launch of our A‚ÄĎSeries mobi¬≠le pro¬≠ducts. Our goal is to deli¬≠ver some¬≠thing new and fun to the com¬≠mu¬≠ni¬≠ty every day of the year. We invi¬≠te you to con¬≠nect with us and join the con¬≠ver¬≠sa¬≠ti¬≠on on our Intel Insi¬≠ders discord.
Today marks the first step in our jour¬≠ney. You‚Äôll see Intel Arc gra¬≠phics con¬≠ti¬≠nue to impro¬≠ve and evol¬≠ve, with new fea¬≠tures and an ever-expan¬≠ding eco¬≠sys¬≠tem coming throug¬≠hout the year. And for desk¬≠top enthu¬≠si¬≠asts, our Intel Arc gra¬≠phics add-in-cards will be coming this sum¬≠mer. 2
We are exci¬≠ted, and we hope you are too. It‚Äôs going to be a big year for Intel Arc graphics.
Roger Chand¬≠ler is vice pre¬≠si¬≠dent and gene¬≠ral mana¬≠ger of Gra¬≠phics and Gam¬≠ing Team at Intel Corporation.